MikeWhite.co.uk - Marketing, PR and Advertising


Why aren’t more people talking about Dermandar?

Why aren’t more people talking about Dermandar?

Taking panoramic photos isn’t new but I believe sharing them socially is – I never see any of my friends post any. For over the last 10 months I’ve been… Read more »

Travel Technology Europe 2013: Key Takeaways

Travel Technology Europe 2013: Key Takeaways

For the last day and a half I’ve been wandering around (and tweeting rather heavily about) Travel Technology Europe 2013. The exhibition and conference designed for travel technology buyers to… Read more »

Introducing Vine, a social video app

Introducing Vine, a social video app

A new social network has spread across the social universe at an astonishing rate. Vine, which is owned by Twitter, allows users to create 6 second videos which can then… Read more »

EC=MC, Generation Y is the answer

EC=MC, Generation Y is the answer

As observed in a blog by David Phillips, there is a massive shortage of digital skills available to the PR industry. This is a worry. The industry needs to protect its… Read more »

Twitter in Dispute with Windows 8 App Developers

Twitter in Dispute with Windows 8 App Developers

Whether you love or hate it; Windows 8 is creating positive waves in the developer community. For the first time, Microsoft’s marketplace has been made available to millions of Windows… Read more »

Ready to take the plunge as a Freelancer? Don’t forget Office Space…

Ready to take the plunge as a Freelancer? Don’t forget Office Space…

Many people who have taken the decision to freelance, in whichever field they operate, will most likely have been attracted by the opportunity to be their own boss. The idea… Read more »

5 Things to Remember when Blogging this Year

5 Things to Remember when Blogging this Year

This time last year I wrote an article for ProBlogger entitled “8 Reasons Why Students Should Blog”. The post is still well received to this day with over 600 re-tweets!… Read more »

5 Tips for Building your PR Campaigns this year

5 Tips for Building your PR Campaigns this year

Introducing social media elements to a public relations campaign requires more focus than tailoring content for Twitter and Facebook (which really is a 2008 mentality). Instead, we should focus on… Read more »

My 3 Words for 2013

My 3 Words for 2013

Forget New Year resolutions. Every blogger worth their words copies Chris Brogan’s annual layout of adopting three words to follow throughout the New Year. The aim of these words is… Read more »

Pirate Party UK: Liberators of free speech or media stirrers?

Pirate Party UK: Liberators of free speech or media stirrers?

In April the High Court ruled that Swedish file-sharing website, The Pirate Bay, must be blocked by UK Internet Service Providers (ISPs). This was a result of heavy lobbying by… Read more »

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