Blogging has played a vital role throughout my University career. Not only has it satisfied my craving to constantly write but it has also allowed me to network with students and professionals in the PR industry. Despite the (alleged) comprehensive attention I provide this blog I have a few projects running which also... 

On the 3rd February I wrote a blog post calling for the CIPR to take a stronger role in CIPR approved courses. Essentially the post explores, through personal experience, the level of support the CIPR provides their student members and how they could improve. This blog post features the CIPR’s response. A couple... 

Yesterday I introduced Pinterest, experimented and now going to explain why public relations professionals should include Pinterest in their social networking mix. Facebook Ads Pinterest may prove to be one of the few social networking websites where individuals primarily build relationships with each other through... 

A new social networking site has appeared, Pinterest. What is the purpose of this network? How does it fit into the social networking landscape? I’ve registered to find out. Essentially Pinterest is a bookmarking website for images. Users are able to create virtual boards and then pin images to them. Each board... 

UPDATE (16/02/2012): THE CIPR’S RESPONSE TO THIS POST HAS NOW BEEN POSTED HERE. The Chartered Institute of Public Relations (CIPR) must do more to support their student members. Graduate unemployment has hit its highest level since 1995 and prospective PR graduates from CIPR approved courses are not being adequately... 

Being a student is tough. Further education isn’t just about the pain of reading countless textbooks and spending days in seclusion writing a dissertation. It is learning how to live with very little money – I mean very little. When the student loan comes through and a grant (if you are lucky enough to have one),... 

Over the last few weeks I have found myself on a journey learning about a new concept on the internet; the semantic web. The writer and inventor of the World Wide Web, Tim Berners Lee, began writing about the concept in 1999, much progress has been made since. The term ‘semantics’ is one of the three branches... 

Whilst I worked at Microsoft UK I often stared in disbelief how interns were allowed to take full control over official Microsoft Twitter account presences. Most interns had no prior PR knowledge and there was no social media code of conduct which was readily enforced. One meeting I even raised the point of the CIPR’s... 

Picture this. You work for a public relations agency who has secured a new client. Your task, which you have no choice but to accept, is to provide a plan to enhance their online profile. For the sake of this blog post the client has not yet utilised social media platforms but has already got a website. Before you... 

Interest sparked in the metrics behind the field of digital public relations after witnessing the trend of organisations using 3rd party reporting tools such as Brandwatch, Radian6 and Sysomos offering ‘listen, measure, understand and engage’ self-services. After a conversation with one of my brothers who is studying... 

Chalked onto a piece of rough wood is a message which reads, “Welcome to the world’s longest occupation! 88 days since last eviction!”. Next to it another sign states despite misconceptions in the news these tents are occupied by army veterans, healers, members of the NHS, office workers – people like me and... 

In a poll it has been announced that PR is the No.7 most stressful job you can get. This is a stark improvement from PR’s 2011 No.2 ranking debut. University students are often accompanied by connotations of avoiding work but this poll examples how PR students are in a different league. Whilst PR courses may be...