Neville Hobson Neville Hobson first began blogging in 2002, a hobby which grew to incorporate how a business should communicate using digital communication channels. Today he has over 25 years’ experience in public relations, marketing communication and financial relations. His acclaimed statis is clearly... 

A new social networking app, Wallit, shot up in popularity yesterday after it was featured in the Apple’s Stores “New and Noteworthy” section. The application allows users to create virtual walls which are locked to specific locations using the iPhone’s GPS locator. These walls can then be viewed by anybody... 

The UK economy is in the midst of a recession, taxes are sky high and consumers are increasingly relying on voucher codes for their shopping. New research by Savoo shows that since 2009 there has been an increase of almost 40% in the number of people searching online for offers. Savoo’s research goes on to show a... 

Education secretary, Michael Gove, publically announced in January that the current ICT curriculum in schools is “demotivating and dull”. He was right. Throughout my secondary school years teachers had a limited understanding of technology as shown through their ‘how to use Microsoft Office’ lessons. Children... 

My name is Joanne Brady and I am the founder of TheBookPond.com. I am a graduate of The University of Hull, and of Durham University, and I am a mother of four very lively girls. TheBookPond.com is a site which allows UK university students to list their used textbooks for free in order to sell them locally... 

During the research stages of my dissertation I imagined myself writing frequent blog post concerning the writing process. In practice writing a dissertation required my full attention, which unfortunately saw this blog become rather quiet. I have some good news though, it is done! The dissertation is entitled, “Maintaining... 

I’ll begin this article by casting my mind back to early 2010. As part of a second year University assignment (overseen by the observant Richard Bailey) we had to deliver a PR presentation to Gloucestershire Police. The brief instructed us to build a campaign to curb the amount of binge drinking locally over the... 

On the 1st March the Public Relations Society of America (PRSA) announced the result of a vote which resulted in their modern definition of PR. They now state that: “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Defining... 

Last Wednesday Starbucks UK launched their new personable service across the UK. They enticed customers to their branches on the launch day by offering a free Starbucks Latte. The catch? You had to order it by providing them with your name. I first became aware of the campaign via the Starbucks UK Twitter feed. Over... 

For the latest issue of the CIPR student email I wrote a short article entitled “Context is King”. A title inspired from Brian Solis’ observation that it is the contextual nature of content that now holds importance. From a PR perspective this outlook describes a shift in Grunig and Hunt’s four models of communication... 

Blogging has played a vital role throughout my University career. Not only has it satisfied my craving to constantly write but it has also allowed me to network with students and professionals in the PR industry. Despite the (alleged) comprehensive attention I provide this blog I have a few projects running which also... 

On the 3rd February I wrote a blog post calling for the CIPR to take a stronger role in CIPR approved courses. Essentially the post explores, through personal experience, the level of support the CIPR provides their student members and how they could improve. This blog post features the CIPR’s response. A couple...