Twittercide
Noun. The act of using Twitter to lessen/destroy a company’s reputation
It is perplexing to why Twitter has gained so much popularity during this year when the social networking organism formed during 2006. The majority, if not all, of the available PR blogs have at least one article on Twitter. This blog is an ode to this but it is also true that most blogs have far too many articles concerning Twitter and its functions – this is the tightrope this blog treads.
I cannot lie. I have done work and indeed still doing work for clients where Twitter has become an important part of the promotion mix. With ePR being such an up-to-date method of raising a company’s image Twitter could be seen as a God send for those of us who understand the effectiveness of the network. Anybody who signs up to Twitter could be regarded as lambs to the slaughter as PR Professionals use every tactic necessary to hunt down users who fulfil the interests of the clients they are working on behalf of. Even I, a student, have had suspiciously relevant Twitter accounts add me concerning club nights and student promotions.
Like with any system though, Twitter is not without its downfalls.




