Wrote this article in regards to a PR project involving pethouseclub.com. These were some of my thoughts surrounding ePR. In order to develop a social networking website it is necessary to follow modern website models. An increasingly blurry area of social networking is the balance between free and premium content. It is seen generally on the internet that any knowledge or produce should be distributed... 

A couple of weeks ago at the Philosophy society we discussed ‘The Prince’ by Niccolo Machiavelli which is really an instruction manual for a leader. The whole the book seems to be littered with hypothetical imperatives in which Machiavelli believed a leader should act. In this way he seemed to imitate Immanuel Kant but the focus on morality was less severe. Obviously these circumstances...