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A Placement Pondering

I really don’t think University properly prepares you for the working world. The “real world” as people who wear blue collared shirts like to explain is tough. No matter how confident I am with my own skills and abilities there are always discussions which seem to just dishearten. It is quite difficult to listen to somebody who explains that only their world is the real one, the tricky one and possibly deadly one.

Oh, but all that was written in a little bit of a flap. Let me try to make sense of myself.

I need to find a 48 week placement as part of my Public Relations course at the University of Gloucestershire. As a student who likes to maintain a hedonistic viewpoint this is a really difficult matter. I have two main fears; not finding a job or finding a job which simply isn’t pleasurable.

A couple of people have said that I shouldn’t put myself into the category of those being made redundant. Another couple of people have said that I should, but it is worse than that. I am a student.

Finding a placement is very difficult. There is a hellish amount of competition and without the placement you (supposedly) fail the course. People are losing their jobs at the moment and for most companies a student can be a bad investment. I have spoken with several CEOs from companies who have uttered the same revelation,

“Whilst an agency can afford to make the gamble and pay a student, our company cannot. It is simply too risky, no guarantee for a return on our investment.”

I am the first to argue that the case transcends students and a risk is made when anybody is employed. Students just have a particular bad record at not really having a clue. Obviously not all students, perhaps even the minority but that is enough. We know that students are so easily tainted with the same brush. A large majority of students would bring new ideas to a company and provide more than a return in their investment. Just how common is that though? I have no idea.

This post is running the risk of sounding a little bit defeatist but I started this blog to be honest and that is all I am doing. I need to show all potential employers that not only am I better than other students but I could provide that return in investment. Make their gamble pay off.

I revert back to what I said at the beginning of this article. I honestly do not believe many students really have any idea how tough this will be. Every employer I have spoken with so far has questioned what I would bring to their company. In many ways that is the key question and unfortunately students are not taught how to respond to it. In many ways we have to find that answer for ourselves.

Not only is finding a placement difficult, it is actually fairly boring. I’m sure we all understand this. To search the internet 24/7, writing cover letters and the occasional polish of the CV is enough to make watching the X Factor entertaining.

Oh but doom and gloom. Look at what I have turned this musing into. Time to hop back onto that horse and continue scouting for more placement opportunities.

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  • Courtney

    Actually this is quite a common pondering in our lives since the website bubble years ago. The thing is that yes there are some duds when it comes to student workers but overall you are right. Students bring a new perspective and just need to know how to say that to an employer when they ask the dreaded question of “what can you bring to my company?”
    One thing that helps is going to any professor or career counselor that could help you put your skills in a list so that you can tell an employer how great you are.
    Personally I think one thing that helps PR students right now is social media knowledge. Not just ‘I check my Facebook everyday’ mind you. Something like what you have here. You have a highly viewed blog that has tons of credibility. Show this to them. Tell them you can do this for their clients.
    Finally, get a little extra knowledge by doing free webinars in you spare time to see what people are talking about. For instance, White Horse is doing a webinar about how PR firms can use social media for their campaigns. It would be something to look into and show knowledge when asked in interviews.
    Check it out here: https://www1.gotomeeting.com/register/596160673

  • http://www.prstudies.com Richard Bailey

    To borrow a concept from JFK: ‘ask not what your placement can do for you, but what you can do for your placement’.

    It’s time to conduct a skills audit. Find areas in which you can do better than competing students, and perhaps do better than incumbent employees too.

    Two suggestions: writing and editing skills; and social media engagement.

    Most employers need competent technicians who can write; many are looking for social media expertise too.

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