For the last 2 ½ years I have built up an incredible resilience to nicotine. It takes a lot of hard work. Your bank account will regularly need to be emptied. Trouser pockets will need to be accommodating enough for a 20 pack. You must always remember to place your lighter into the pocket with your keys in order to avoid scratching your mobile phone. You must also understand that if you wish to build... 

I have deliberated for a few months if I should write this blog post or not. It is difficult for me. It is in my nature to accept any task that I find tantalising for the taste buds. Over the last couple of years I have had great fun being involved with many different social media projects. In many ways the experience of being publically available online has extended my business network further than... 

Please welcome the newly erected ‘He would say that…’ tag as I tread the highly competitive waters of technological alliances. You only have to read the book ‘No Logo’ by Naomi Klein to know how dangerous brand alliance can be. Indeed how false branding is; especially in a technological world where many companies have various contractual agreements to construct the newest gadget. This... 

There is no doubt that social media has a hype attached to it. Such hype leads one to question how effective social media really is beyond all the noise. The effectiveness of a social media campaign can only lie in the abilities of the Social Media Consultant. Over the last few weeks my online scouring activities have shown me that the world is full of social media consultants and social media experts. The... 

People rarely stare. They just walk on. Occasionally there will be a purpose for haste but for the most part it is the denial of affirmation that a man will wander head high. If you stand straight, look ahead and walk with vigour then the gentleman may decide not to bother you. Although it is with optimism that I assume people even notice in the first place. Most have become so used to walking past... 

There is no doubt in my mind that in order to gain a good grasp of the Public Relations industry it is necessary to understand at least the basic lessons involved in Journalism. After all, Public Relations is a form of Journalism – one where it is required to understand how the collation of news is gathered and broadcasted. Several times this year I have been placed in a Journalist’s role where...