List/Grid Monthly Archives: January 2012
Piracy is not the Answer
Being a student is tough. Further education isn’t just about the pain of reading countless textbooks and spending days in seclusion writing a dissertation. It is learning how to live…
Discovering the Semantic Web
Over the last few weeks I have found myself on a journey learning about a new concept on the internet; the semantic web. The writer and inventor of the World…
A Question over Microsoft’s Perceived Twitter Strategy
Whilst I worked at Microsoft UK I often stared in disbelief how interns were allowed to take full control over official Microsoft Twitter account presences. Most interns had no prior…
5 Methods for Auditing a Client’s Website
Picture this. You work for a public relations agency who has secured a new client. Your task, which you have no choice but to accept, is to provide a plan…
Deciding my Dissertation Title
Interest sparked in the metrics behind the field of digital public relations after witnessing the trend of organisations using 3rd party reporting tools such as Brandwatch, Radian6 and Sysomos offering…
Walking into the Red: Visiting Occupy London
Chalked onto a piece of rough wood is a message which reads, “Welcome to the world’s longest occupation! 88 days since last eviction!”. Next to it another sign states despite…
Most Stressful Jobs of 2012: PR is No.7!
In a poll it has been announced that PR is the No.7 most stressful job you can get. This is a stark improvement from PR’s 2011 No.2 ranking debut. University…
Bell Pottinger Group were not to Blame
On the 5th December 2011 a video emerged from the Bureau of Investigative Journalism showing Bell Pottinger Group offering reputation management to the despotic regime of Uzbekistan. Countless human rights…
SEO is a Crucial Component of Public Relations
My grandad called yesterday to announce he had “found a great company online called Finlux”. According to their website they are the world’s third largest television manufacturer. A look over…
4 Falsehoods about Blogging Debunked
According to my grandad blogging is a waste of time. In our conversation 4 falsehoods were mentioned which I feel compelled to debunk. Falsehood #1: Blogging can’t generate an income…
eBook Piracy will see a decline in Traditional Publishing and a rise in Self-Published Authors
Classic British comedy has often portrayed the working class in a favourably light with shows such as ‘The Good Life’, ‘Porridge’ and ‘Only Fools and Horses’. Physical work, rather than…
My Blogging Promises for 2012
If last year had anything to go by then I have at least another 108 posts to write during 2012. Whilst I am pleased with the performance of mikewhite.co.uk last…
