Falsehood #1: Blogging can’t generate an income
Are you willing to sell your soul? If you do then you could get an organisation to sponsor a blog post. I have done. Companies have paid up to £50 for their content to dwell on this blog loaded with a couple of backlinks for promotion. If you generate enough traffic (I mean a lot of traffic) then online advertising may even work. The question every blogger has to ask is the relevancy of paid content. I matured; a quick buck was not in the long-term interest for this blog.
Falsehood #2: Blogging has no credibility
I tend to trust the authors of blogs. Not for their blog’s branding (which you may find with a national newspaper) but for who they are. Originality, transparency and frequency allows me to trust Callum Jones’ blog (check it out) on par with a broadsheet. Some blogs are managed badly but the biggies such as Chris Brogan, ProBlogger and CopyBlogger have thousands of subscribers for a reason, they are credible.
Falsehood #3: Blogging won’t get you a job
The public relations industry may be unique in this respect. Blogging has become a useful marketing tool for organisations allowing them to connect with their customers who are already online. To show public relations professionals, as a student, that you can manage your reputation online must be a good thing. Running this blog was one of the reasons why I landed my internship with Microsoft UK in 2010.
Falsehood #4: People don’t care about your opinions
The matter of accepting or disregarding opinion doesn’t matter; the debates do. This blog not only features my opinions but also demonstrates that I am informed and can tackle debate. Employers will want to see that potential employees are aware of the current issues the public relations industry is facing. Plus I thrive from debates (clearly like my grandad).
In order to lessen any suspected arrogance suggested by this falsehood I must add that I am nowhere near perfect. I learn something new each day.
I don’t blame my grandad for questioning blogging. Industry has revolutionised beyond comprehension since the 1940s. It is such a shame that he regards blogging as a suspicious activity that should be shunned.