Michael White » My “to do” list for the next few weeks

My “to do” list for the next few weeks

Blogging has played a vital role throughout my University career. Not only has it satisfied my craving to constantly write but it has also allowed me to network with students and professionals in the PR industry. Despite the (alleged) comprehensive attention I provide this blog I have a few projects running which also demand a fair amount of attention. The following are on my “to do” list for the next few weeks:

Dissertation on Measuring Reputation Online for PR
At the beginning of April I’m required by the University of Gloucestershire to hand in a dissertation between 8000 and 10,000 words. As of this post I am just over half way writing my dissertation on measuring reputation online for PR. The dissertation explains measurement techniques and introduces the world of semantic analytics. It is exciting but fairly brain intensive piece. I’m aiming for it to be MA level rather than BA (nothing wrong with an optimistic goal!).

Essays & Other Assignments
Dull and necessary. I can’t wait for all my University assignments to be completed. Not much to write about these tasks. They just need to be done which usually involves large amounts of library time.

GlobCom 2012
GlobCom 2012 is a global communication project where University students from around the world become separate virtual teams to satisfy a real world client’s demands. I’m confident of producing a strong proposal and presentation for this due to my experience at Microsoft as a Multinational Account Manager. Looking forward to this project.

Writing a Book [more details soon]
A group of students at my University are joining up to write a book about Google+ for the Public Relations industry. I will have more details about this project soon. For the moment I need to knock out 8000 words on several chapters. I’ve always wanted to be a published author (I’m already a sort of published poet…) and so this project will be brilliant.

Cheltenham Fundraising Event [more details soon]
At the beginning of March a fundraising event, organised by a few PR students, will happen to help raise funds for GlobCom 2012. The whole PR class needs to travel to Abu Dhabi for the GlobCom 2012 awards evening. Funds raised will go towards our expensive plane tickets. At this event local businesses will have the chance to bid for PR students to assist at their organisation. I am putting myself up for bidding which means you could have the chance to win my “expertise”. The winner may have me for a couple of days and use me as they please. PR strategy, social media, coffee making – even toilet cleaning! I am yours. I will have more details about this event soon.

Applying for Graduate Schemes
For the last couple of months I have been applying for a variety of graduate schemes. When I leave University I would like to stay in the PR industry or move to lobbying. Filling in application forms is a necessary evil!

New Client
It seems I may have also managed to gain some freelance client work. This is an exciting opportunity to once again put my ideas, experience and knowledge into practice for the benefit of a company.

 

Phew! Only three months left of being a University student and I still haven’t learnt the art of sitting back and relaxing. I feel a post like this is necessary to silent the widely held view by sceptics that University students are lazy!

What is on your “to do” list?

Michael is a Consultant for Keene Communications where he devises and manages digital public relations campaigns. Keene Communications has been providing public affairs, public relations and representation services for over 25 years. Michael is a certified member (MCIPR) of the Chartered Institution of Public Relations (CIPR).

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  • http://twitter.com/JessicaNorthPR Jessica North

    That’s fantastic news about the book… can’t wait! 

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