List/Grid Monthly Archives: March 2012
Facebook is not a PR Godsend
I’ll begin this article by casting my mind back to early 2010. As part of a second year University assignment (overseen by the observant Richard Bailey) we had to deliver…
Considering PRSA’s Definition of PR
On the 1st March the Public Relations Society of America (PRSA) announced the result of a vote which resulted in their modern definition of PR. They now state that: “Public…
Starbucks UK launches their new Personable Service
Last Wednesday Starbucks UK launched their new personable service across the UK. They enticed customers to their branches on the launch day by offering a free Starbucks Latte. The catch?…
In Digital PR communication noise is Gold Dust
For the latest issue of the CIPR student email I wrote a short article entitled “Context is King”. A title inspired from Brian Solis’ observation that it is the contextual…
