During the research stages of my dissertation I imagined myself writing frequent blog post concerning the writing process. In practice writing a dissertation required my full attention, which unfortunately saw this blog become rather quiet. I have some good news though, it is done!
The dissertation is entitled, “Maintaining Reputation through Online Analytics” with the cheeky subtitle, “Why the Public Relations Industry must Adapt or Die”. The contents covers why online is important, measurement methods and research into Semantic Analytics.
All dissertations are different, whilst they all contain research they may be theoretical, research based, case study focused, etc. The focus for my dissertation is the research into Semantic Analytics and why this measurement technique could prove fundamental to the PR industry in the near future. This required me to understand the basics behind the process of Latent Semantic Analysis which included using Term Count Models and Singular Value Decomposition. I believe this dissertation has joined an exclusive club of examining semantic methods PR measurement methods.
You’re right. It is quite mathematical, unusually so as my understanding of maths is rather limited. The research also required me to understand the basics behind the Python scripting language (which I must add made the research 10x easier).
Once the dissertation has been graded I’ll have a copy published online. I have no idea what sort of grade it will achieve but I believe the exploration into online measurement techniques is highly relevant for the PR industry today.