Wallit is a new Social Network which allows Virtual Wall Collaboration

A new social networking app, Wallit, shot up in popularity yesterday after it was featured in the Apple’s Stores “New and Noteworthy” section. The application allows users to create virtual walls which are locked to specific locations using the iPhone’s GPS locator. These walls can then be viewed by anybody logged into the Wallit app and be used for social collaboration.

The latest version of Wallit introduces a character index system which means walls accumilate their own character points which indicates the popularity of the wall and the social networking influence of the users posting on it. This means that Wallit uses an algorythm in order to understand your influence across Facebook and Twitter then applies this to a rating on Wallit.

Even though the app only went live on the 6^th March it already boasts over 700 virtual walls with users using each wall as collaborating points across home and business. Over 127 countries are now using Wallit which probably means the initial starting figure of 700 virtual walls will soon be blown out of the water!

The Apple Store is right – Wallit is a noteworthy social network for us to keep our eyes on. At this stage the app is far too new in order to be used for any serious business means. However, once the userbase as grown larger, it could easily become a useful network to use at:

Events
You could create a virtual wall for people to collaborate with during an event. May be a good way for people to meet each other and introduce promotions.

Shopping
If you are a shop you could introduce a virtual wall to the high street to attract users of Wallit into making purchases.

Business
Allow your co-worked to talk with each other using a virtual wall. Wallit could be particularly useful for those who work in larger business and wish to build relationships with the colleagues they share a floor with.

Advertising
Could Wallit eventually introduce an era of GPS targeted advertising? Wallit could cause push up messages advertising nearby offers. Not to say that this is a good use of Wallit – GPS advertising would be annoying.

Wallit is a very new social network at the moment but it is worthwhile trying it out. Will it stand the test of time? Download it and try it out.

Michael is a Consultant for Keene Communications where he devises and manages digital public relations campaigns. Keene Communications has been providing public affairs, public relations and representation services for over 25 years. Michael is a certified member (MCIPR) of the Chartered Institution of Public Relations (CIPR).