An article concerning Public Relations by a Mr Loïc Le Meur has recently come to my attention. The charming title of his article is “PR Secrets? Bullshit” and can be found here.

Mr Loïc Le Meur

There are a worrying amount of users, particularly on Twitter, labelling themselves entrepreneurs. Unfortunately Mr Loïc Le Meur falls into this category with a difference, he is a serial entrepreneur. I have no personal discrepancy towards Mr Loïc Le Meur for choosing this title but the definition of entrepreneur is so widespread and almost a cliché for anybody trying to avoid the title “business man”. A “serial entrepreneur” only raises questions in my mind of other associated titles such as “serial killer” or “serial rapist”. Anybody confessing to be a “serial entrepreneur” then signs his own death warrant in my mind. There is also a worrying trend between the arrogance needed behind this un-academic title which is usually associated within the individual’s views. You are not to be disappointed with Mr Loïc Le Meur where this is concerned.

I’ll begin by assessing the term ‘PR Secrets’ as seen in the article title. He associates that the term is simply fuelled by those working within the industry to capture clients. With this I completely agree. Of course the PR industry will need a hook in order to sell its services but that is the purpose of PR, to provide a method behind the madness. It is clear that Mr Loïc Le Meur does not understand this concept as his advice behind PR is, “Get a community and focus on your friends is the way to go”. Of course that is the way to go but how? All organisations need a PR department; international companies usually have PR departments focusing on the different geographical areas. Mr Loïc Le Meur claims that, “PR is no secret science and it is not complicated”. To this the fellow must either know everything or nothing. It certainly throws(…)