Yesterday I introduced Pinterest, experimented and now going to explain why public relations professionals should include Pinterest in their social networking mix. Facebook Ads Pinterest may prove to be one of the few social networking websites where individuals primarily build relationships with each other through brands. This not only deserves remark in terms of referral traffic for businesses but... 

A new social networking site has appeared, Pinterest. What is the purpose of this network? How does it fit into the social networking landscape? I’ve registered to find out. Essentially Pinterest is a bookmarking website for images. Users are able to create virtual boards and then pin images to them. Each board is named (perhaps humour, books worth reading, best dresses, etc) and users are able... 

Picture this. You work for a public relations agency who has secured a new client. Your task, which you have no choice but to accept, is to provide a plan to enhance their online profile. For the sake of this blog post the client has not yet utilised social media platforms but has already got a website. Before you can offer any tactics you must have a strategy. Before you can offer a strategy you... 

Chalked onto a piece of rough wood is a message which reads, “Welcome to the world’s longest occupation! 88 days since last eviction!”. Next to it another sign states despite misconceptions in the news these tents are occupied by army veterans, healers, members of the NHS, office workers – people like me and you. It didn’t cover the fact that most of the tents were probably not active at... 

On the 5th December 2011 a video emerged from the Bureau of Investigative Journalism showing Bell Pottinger Group offering reputation management to the despotic regime of Uzbekistan. Countless human rights groups protest due to the country’s use of child labour, torture and media control. Dozens of journalists and activists are systematically tortured in the country’s jails each day. Leader, Islam... 

Classic British comedy has often portrayed the working class in a favourably light with shows such as ‘The Good Life’, ‘Porridge’ and ‘Only Fools and Horses’.  Physical work, rather than intellectual delights, has always been attributed to such characters. Which may explain why during the London riots last year Clapham Junction’s Waterstones remained untouched by looters. The store... 

If last year had anything to go by then I have at least another 108 posts to write during 2012. Whilst I am pleased with the performance of mikewhite.co.uk last year, the blog has still not reached “where I would like it to be”. It needs more traffic and higher engagement. Then I realised something crucial… I’m not giving back to the community Blogging during 2011 was mostly a case of sitting... 

Ben Hamilton is a student from the University for the Creative Arts in Farnham. He studies journalism and I study public relations. As close friends we frequently discuss media matters privately but have decided to pin our opinions to the public door of this blog. The combination of our viewpoints strikes a match for thought but I will let you cast the final stone.   AudioPlayer.embed("pod_audio_1",... 

Google was founded in 1998 by Larry Page and Sergey Brin whilst studying at Stanford University. The company’s mission statement was, “to organize the world’s information and make it universally accessible and useful”. Google has been said to actively inspire creativity within their employees which has resulted in many other Google Projects to appear over the years. The most influential of... 

Popular writer, journalist and public speaker, Christopher Hitchens, died yesterday at the age of 62 at University of Texas MD Anderson Cancer Center in Houston. He was being treated by Francis Collins, an American physician and genealogist, for oesophageal cancer which he was diagnosed with in June 2010. In a memoriam published by Vanity Fair it was noted he died in the presence of friends. Throughout... 

Founded in 1942 by Quakers and Social Activists Oxfam was once known as the Oxford Committee for famine relief. Today it is an international confederation working within 98 different countries providing humanitarian efforts and running programmes focus on providing communities with necessities such as food, water, education and fair trade. Thanks to one of our lecturers at the University of Gloucestershire... 

Public Relations by Averill Gordon 400 pages, Oxford University Press, 2011 Over the last two weeks I have been discovering the insights, case studies and featured interviews written within Averill Gordon’s first published book simply called “Public Relations” (Amazon link). Now Senior lecturer of Public Relations (PR) of AUT University but was senior lecturer and course leader at the University...