Interest sparked in the metrics behind the field of digital public relations after witnessing the trend of organisations using 3rd party reporting tools such as Brandwatch, Radian6 and Sysomos offering ‘listen, measure, understand and engage’ self-services. After a conversation with one of my brothers who is studying in the field of psychology he provided an insightful perspective into the matter... 

Writing a dissertation first requires a question, some sort of academic line of enquiry which can be backed up with enough research, debate and modern relevance. The natural instinct of a writer is two-fold. Find a topic in line with the PR industry which could drive an effective rant Reflect on personal experiences in the industry which could lead to a recommendation to how things could change Fortunately...