If you are a Public Relations student or perhaps studying another area of business then I highly recommend you follow these 5 blogs: Social Web Thing A blog run by a chap called Ben Cotton. I actually met with him for the first time last month and it is good to be reassured he is both intelligent and friendly! I always make sure I visit his blog a few times each month to see what his latest thoughts... 

Did you know that an increasing amount of employers are using social media to check out applicants? So before you send off your CV here are five of my tips: 1. Google Yourself Think like an employer. The first thing I would do would be to visit Google and type in the applicants name perhaps followed by something relevant to their experiences or education on their CV. For instance, when I type ‘Michael... 

Have you ever known you were being influenced by something? As I sit in my room today I think back to the time when I entered my University as a fresher and felt an air of what could be considered a pre-business attitude. Studying Public Relations had psychologically taken me closer to the business world and I felt my own character and outlook shape shift to fit this new world mould. I felt professional. In... 

There is no doubt that social media has a hype attached to it. Such hype leads one to question how effective social media really is beyond all the noise. The effectiveness of a social media campaign can only lie in the abilities of the Social Media Consultant. Over the last few weeks my online scouring activities have shown me that the world is full of social media consultants and social media experts. The... 

I still cannot work out why yesterday was ‘Good Friday’. To me it was a fairly dull Friday and despite my religious upbringing I fail to see what was good about Friday for Jesus. The actual day celebrates the execution of a Jew (albeit an insightful man… if he actually existed) in an act whose blame has transcended generations to say that those nails were entered by us into the wrists. For our... 

A little while ago I took the time to collate a list of all the PR student blogs I could find. This is the result. The Americans are putting us British to shame! If you have any other blogs to recommend then please leave them in the comments. http://www.rachelmesterline.com/blog/ – Rachel M. Esterline is a senior at Central Michigan University where she is majoring in integrative public relations... 

Cheltenham’s social media conference, the #AddMe conference, will play host to some of the country’s most prominent social media speakers. The conference has been set up by me as part of my role as CIPR Student Representative for the University of Gloucestershire. Open to students and businesses alike the #AddMe Conference aims to tackle the key questions of how to create, manage and utilise relationships... 

[poll id="1"] This question is a cliché for anybody introduced to Public Relations and ethics. On a couple of occasions I have been asked but I have never had a defiant response. Let me explain why… A couple of weeks ago for my birthday a friend of mine bought me the film, ‘Thank You for Smoking’. Originally a novel by Christopher Buckley which follows a lobbyist, called Nick Naylor, who... 

Will provide part 2 of this muse within the next few days. On my Public Relations course whenever a campaign has been planned there is always one word which is used in abundance. The conception of a plan that will spread ‘awareness’. Perhaps defaulted by principle as awareness avoids connotations of unethical propositions. How wrong it would be to implement a campaign that would compel individuals... 

Apparently there are 15,740 social media experts on Twitter of who take the forms of gurus, consultants, stars, experts and ninjas. I am not entirely surprised and as Mashable observed this self-accredited title is just hot air. Surely the only way somebody can be truly convinced of your worth is through the voice of another? Notice how on my Twitter profile I have avoided cliché terminology. There... 

Only a few minutes ago I decided to set up a PR Student Wiki. I have absolutely no idea if this project will work but since it hasn’t really cost me anything I haven’t lost financially if it flops. It just occurred to me that if this PR Student Wiki works it would be a very potent resource for students and professionals alike. http://www.prstudents.co.uk/ Feel free to share your blog posts on... 

Last week I was fortunate enough to have been invited by one of my friends to meet Mark Coote, Conservative Candidate for Cheltenham, at a pub in Cheltenham. As I suspected by reading much of his material he was a delightful person to be with. Quite personable and I can see how he would be a successful candidate. With the seesaw of British politics in motion once again we can expect for David Cameron...