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Why aren’t more people talking about Dermandar?
Taking panoramic photos isn’t new but I believe sharing them socially is – I never see any of my friends post any. For over the last 10 months I’ve been…
Travel Technology Europe 2013: Key Takeaways
For the last day and a half I’ve been wandering around (and tweeting rather heavily about) Travel Technology Europe 2013. The exhibition and conference designed for travel technology buyers to…
My 3 Words for 2013
Forget New Year resolutions. Every blogger worth their words copies Chris Brogan’s annual layout of adopting three words to follow throughout the New Year. The aim of these words is…
Is it time to ditch the “blood-sucking” social media gurus?
It’s not uncommon to discover sheer loathing and distrust for so-called “social media gurus”. A whole leviathan of social media style agencies and marketing types are often appalled that a…
Christopher Hitchens honoured with Orwell Memorial prize
In the recent bustle of starting in the PR industry I feel ashamed to have only just noticed that one of the UK’s and USA’s greatest political minds, the late…
Review of Microsoft’s new social network ‘so.cl’
After years of being beaten by the competitors Microsoft have finally decided to join in with the social networking revolution with the release of their network so.cl (so cool… get…
My “to do” list for the next few weeks
Blogging has played a vital role throughout my University career. Not only has it satisfied my craving to constantly write but it has also allowed me to network with students…
Deciding my Dissertation Title
Interest sparked in the metrics behind the field of digital public relations after witnessing the trend of organisations using 3rd party reporting tools such as Brandwatch, Radian6 and Sysomos offering…
My Blogging Promises for 2012
If last year had anything to go by then I have at least another 108 posts to write during 2012. Whilst I am pleased with the performance of mikewhite.co.uk last…
Musings of a PR Student 2011: The Statistics
Last year this blog had its best yet with an astounding 18,972 visits. Stat-tastic doesn’t quite honour this achievement and so below is my feeble attempt at creating an infographic….
What Christmas means to me…
As an ode to the late Christopher Hitchens I have decided to write an article concerning my opinion of religion at this festive time of the year. Between 2005 –…






