Writing a dissertation first requires a question, some sort of academic line of enquiry which can be backed up with enough research, debate and modern relevance. The natural instinct of a writer is two-fold. Find a topic in line with the PR industry which could drive an effective rant Reflect on personal experiences... 

Once the fear of the Millennium Bug surpassed in 2000 a far more genuine threat surfaced in the form of IP (Internet Protocol) allocations. Every internet enabled device is allocated an IP address. IP version 4 provides approximately 4.3 billion addresses but with estimated internet enabled devices worldwide continuously... 

The Techie Talk podcast has officially become a victim of its own success. Traffic measured from the 18th October currently stands at 225.11GB of bandwidth, the result of 2,587 downloads. Over the course of one month it is foreseeable to see traffic rise to 1TB a month. My server cannot take the strain. Can you help? The... 

July 2008 past UK PM, Gordon Brown, became embroiled in a debate concerning data sharing rules after a civil service department lost data which was claimed to be hidden under an “old pals” regulatory system. In response the UK Information Commissioner, Richard Thomas (succeeded by Christopher Graham in June 2009),... 

As a small side project as part of my Public Relations course at the University of Gloucestershire it is necessary to put together a short branding guide. For this task I decided to focus on how I have gone about branding this blog over the last 3 years. If you have any questions please leave a comment below. If... 

If you haven’t checked out Jack Fitzimons new blog then please do. In his introductory post he explains his distaste for clubbing (of which I wholly share), yet this coupled with my last lecture got me thinking about branding. In my last lecture author of “Online Public Relations” (Amazon affiliate... 

Last week I was fortunate enough to attend a business talk by Duncan Bannatyne at the Cheltenham Literature Festival with @Holpols. A stoic persona coupled with a reserved approach to the admiration shown in the crowd immediately set Duncan Bannatyne apart from other successful businessmen who I have heard before.... 

When studying the theoretical ideals of any industry it is easy to get caught into a reasonable train of thought which is unjust to real-world case studies. This is the impression I received when reading the book by Laura Ries and Al Ries entitled, “The Fall of Advertising and the Rise of PR” (Amazon Affiliate... 

Late Wednesday evening (UK) marked the end of an era as the news of Steve Jobs’ death was announced. The initial shock of this man’s early death at a mere 56 years of age was quickly superseded by the knowledge that he had been ill for some time. The news of his stepping down as Apple CEO last August was a clue... 

I’m pleased to announce that I will be back on the University of Gloucestershire’s student radio station, every Thursday between 4pm – 6pm. Designed by Alex Jones My fellow Radio Presenter from year 2 of University, Ian Pinnell, has now graduated. In his place new student, Alex Jones, shall be presenting with... 

For over a year various iPhone 5 rumours have circled the globe and this evening (UK time) I finally thought the iPhone 5 would be announced, at least a re-designed iPhone 4S. Instead relatively minor adjustments were made; notably (barely) an 8MP camera, HD resolution video recording and a dual-core A5 processor.... 

List of the different tools available: Self-Service Systems Manual analytical tools usually work on a search, measure, filter and report basis. The best will also allow you to engage with any conversations occurring. The downfall of these systems is that they can be complex to understand. However they are cheaper...