List/Grid Tag Archives: Advertising
EC=MC, Generation Y is the answer
As observed in a blog by David Phillips, there is a massive shortage of digital skills available to the PR industry. This is a worry. The industry needs to protect its…
Pinterest is a New Form of Social Advertising
Yesterday I introduced Pinterest, experimented and now going to explain why public relations professionals should include Pinterest in their social networking mix. Pinterest may prove to be one of the few…
Directions, Devices & Desires
Once the fear of the Millennium Bug surpassed in 2000 a far more genuine threat surfaced in the form of IP (Internet Protocol) allocations. Every internet enabled device is allocated…
mikewhite.co.uk: A Branding Overview
As a small side project as part of my Public Relations course at the University of Gloucestershire it is necessary to put together a short branding guide. For this task…
The Fall of Advertising and the Rise of PR? Umm… no.
When studying the theoretical ideals of any industry it is easy to get caught into a reasonable train of thought which is unjust to real-world case studies. This is the…
Negotiating to a Sale
At Microsoft I had the opportunity to observe colleagues sell to clients and eventually it was my turn to upsell on pre-made deals. Last year I attended the Scotwork negotiation…
What some agencies find difficult: Digital Marketing
Transitioning to manage a digital campaign is a task many of us “dyed in the wool” marketers do not appreciate – it is difficult. In London you would be hard…
What Online Adverts can Learn from History
Yes, I do online advertising for Microsoft but everything written here are my own views. Blah, blah, blah. When one speaks of online advertising it is common to get lost…
Google Chrome Releases “It Gets Better” Advert
Google Chrome has released an advert which works alongside Dan Savage’s “It Gets Better” project which is aimed to provide inspiration for teens dealing with depression, bullying and suicide….
Now Writing for Advertising Week
“Advertising Week is North America’s premier gathering of cutting edge communications leaders. The Week is a hybrid of thought leadership and special event programming, uniting clients, creatives, media and inspiring…
Dealing with Audience Perception
One of those creative all-talented individuals drew the drawing below. Yup, it’s me. Can you recognise some of my traits and influences? A piece of advice I constantly provide fellow…
Social Media and Selling Cars
By definition car adverts are interesting, creative and usually tell the story of a personal relationship between car and owner. A symbiotic connection which only James Cameron’s Avatar has managed…
