Erratic but not usually boring. My internship at Microsoft has seen me delve into a whole series of tasks which has caused me to re-think skills, build skills and utilize skills. Everything is about skills, skills, skills. Yet knowledge plays a fundamental role each day. Taking notes is important but sometimes it is necessary to remember information first time round. Teaching the brain how to be a... 

Increasingly brands are getting involved with a heightened level of social interaction through social media, using games. This is called Gamification and surprisingly Wikipedia has very little to say about the term. Gamification began with rewarding points for social interaction. Early examples of this could be seen with PHPbb forum post count which allowed people to increase in rank depending upon... 

Ironic, isn’t it? That at the start of this year I should have written a blog post titled ‘Advertising Online is Dead’. Little did I know a few months later I would have started an internship with Microsoft working for the EMEA Online Advertising Team. A rare humility has descended upon me which I shall try to avoid in the future. Which leads me confessing why ‘Advertising Online is not Dead’,... 

There is no doubt that social media has a hype attached to it. Such hype leads one to question how effective social media really is beyond all the noise. The effectiveness of a social media campaign can only lie in the abilities of the Social Media Consultant. Over the last few weeks my online scouring activities have shown me that the world is full of social media consultants and social media experts. The... 

It is in my strictest, sternest and possibly controversial view that advertising online is dead. Once upon a time it did flourish and at the same time the internet was known as a commercial trap for users. I remember in the early 1990s it was almost impossible to visit a website without a pop-up advert greeting you. Sometimes you would be unfortunate enough to stumble upon a hoard of multi-pop-up adverts...