List/Grid Tag Archives: Branding
A Question over Microsoft’s Perceived Twitter Strategy
Whilst I worked at Microsoft UK I often stared in disbelief how interns were allowed to take full control over official Microsoft Twitter account presences. Most interns had no prior…
How Google uses Reputation to enhance its Brand
Google was founded in 1998 by Larry Page and Sergey Brin whilst studying at Stanford University. The company’s mission statement was, “to organize the world’s information and make it universally…
mikewhite.co.uk: A Branding Overview
As a small side project as part of my Public Relations course at the University of Gloucestershire it is necessary to put together a short branding guide. For this task…
What Clubbing tells us about Branding
If you haven’t checked out Jack Fitzimons new blog then please do. In his introductory post he explains his distaste for clubbing (of which I wholly share), yet this coupled…
Google+: Become the Business Brand
It was inevitable that businesses quickly took the social media opportunities generated by Google+ when it was released. Within a couple of days business had attached their name and motto…
Why I Have Tweeted each day since October 2008
I signed up to Twitter October 2008 at around 9am in the morning. At the time I was running a blog going by the name of “A Superfluous Ramble” which…
Dealing with Audience Perception
One of those creative all-talented individuals drew the drawing below. Yup, it’s me. Can you recognise some of my traits and influences? A piece of advice I constantly provide fellow…
