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Google Chrome Releases “It Gets Better” Advert

Google Chrome Releases
  Google Chrome has released an advert which works alongside Dan Savage’s “It Gets Better” project which is aimed to provide inspiration for teens dealing with depression, bullying and suicide. In this particular Ad Google examples how using Google Chrome and YouTube thousands of teens are being connected around the world to talk about their experiences and convince others that life is beautiful. For... 

World Book Night 2011

World Book Night 2011
World Book Night 2011 has begun. The event was inspired after the success of World Book Day, an event where thousands of school children in the UK and Ireland receive book tokens. My copy of the book below is one of 40,000 copies of the 25 titles which have been printed for World Book Night 2011. Do the maths and it will reveal that 1,000,000 books are being shared this year between friends, family,... 

Why I Quit Facebook (and you should too)

Why I Quit Facebook (and you should too)
At 8:25am this morning I deleted my Facebook account. In this article I have detailed the reasons and perhaps why you should do the same. Before sitting down to write this article I had to consider the many factors which may come to haunt me in the aftermath. As a student who prides himself by pushing ahead of the social media game, not only leaving Facebook but then negatively writing about it could... 

Building a Blogging Proposal for Microsoft’s Young Britain Works

There was a time when the internet played host to content from organisation, corporations and individuals who understood the world of servers and scripting. No doubt this seemed the case during the early 90’s when the majority of websites would simply provide content to users. Sharing opinion would be the case for a relatively small amount of forum systems but would most commonly appear on a host... 

Social Media Trends I Expect to See in 2011

Last night I participated in the #CommsChat session on Twitter. More information about the sessions can be found on their website. If you are a PR Student or communications professional then I highly recommend you join in with the discussions. This blog post is inspired from last night’s discussions. The Rise of Gamification Gamification is a concept which has been around for a while but this year... 

Social Media “Gamification”

Increasingly brands are getting involved with a heightened level of social interaction through social media, using games. This is called Gamification and surprisingly Wikipedia has very little to say about the term. Gamification began with rewarding points for social interaction. Early examples of this could be seen with PHPbb forum post count which allowed people to increase in rank depending upon... 

No Nestle this Easter

No Nestle this Easter
I still cannot work out why yesterday was ‘Good Friday’. To me it was a fairly dull Friday and despite my religious upbringing I fail to see what was good about Friday for Jesus. The actual day celebrates the execution of a Jew (albeit an insightful man… if he actually existed) in an act whose blame has transcended generations to say that those nails were entered by us into the wrists. For our... 

Purely a Social Media Campaign

Purely a Social Media Campaign
There is no doubt in my mind that Nissan’s Cube Minicar is one of the worst looking cars I have ever set eyes upon. Technically the car isn’t even a cube but it was the focus behind an ingenious Canadian PR Campaign. My tutor, David Phillips, has been put on the record for controversially announcing that “marketing is dead”. During the summer of 2009 this mantra appeared to be true for Nissan. During... 
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