By definition car adverts are interesting, creative and usually tell the story of a personal relationship between car and owner. A symbiotic connection which only James Cameron’s Avatar has managed to portray. Cars are not just lumps of metal but instead an object given connotations within adverts as partners in your journey through life. Why is it then that I rarely see any social media campaigns... 

Young drivers are plagued by a series of hurdles in order to become a speaker booming, hoodie driving… lunatic. Of course, this is the image portrayed of most young drivers who are brave enough to beat the stereotype of society and step into a car. Hurdles come in all shapes and sizes for young drivers. Whilst there is now cheap car insurance for young drivers which makes it easier for young drivers... 

There is no doubt in my mind that Nissan’s Cube Minicar is one of the worst looking cars I have ever set eyes upon. Technically the car isn’t even a cube but it was the focus behind an ingenious Canadian PR Campaign. My tutor, David Phillips, has been put on the record for controversially announcing that “marketing is dead”. During the summer of 2009 this mantra appeared to be true for Nissan. During...