CIPR | Michael White

In Digital PR communication noise is Gold Dust

March 6, 2012 | 0 Comment

For the latest issue of the CIPR student email I wrote a short article entitled “Context is King”. A title inspired from Brian Solis’ observation that it is the contextual… Read more »

The CIPR Must Play a Stronger Role in CIPR Approved Courses [RESPONSE]

February 16, 2012 | 0 Comment

On the 3rd February I wrote a blog post calling for the CIPR to take a stronger role in CIPR approved courses. Essentially the post explores, through personal experience, the… Read more »

The CIPR Must Play a Stronger Role in CIPR Approved Courses

February 3, 2012 | 13 Comments

UPDATE (16/02/2012): THE CIPR’S RESPONSE TO THIS POST HAS NOW BEEN POSTED HERE. The Chartered Institute of Public Relations (CIPR) must do more to support their student members. Graduate unemployment… Read more »

A Question over Microsoft’s Perceived Twitter Strategy

January 23, 2012 | 9 Comments

Whilst I worked at Microsoft UK I often stared in disbelief how interns were allowed to take full control over official Microsoft Twitter account presences. Most interns had no prior… Read more »

99.5% of Social Media Experts are not qualified to do their role: A call for accreditation

June 18, 2011 | 8 Comments

Gary Vaynerchuk in an interview with TechCrunchTV announced that ‘99.5% of Social Media Experts are clowns’. A bold sentiment (albeit opinion) which I have decided to publically agree with. Social… Read more »

The Art of Conversation: Gain the Keynote Speakers’ Attention [HOW TO]

May 20, 2011 | 0 Comment

Keynote speakers are people who gain a lot of attention due to their unique knowledge and industry connections. They are gold dust and you need to stand out. This article… Read more »

Expert in Bullshit (Social Media)

December 17, 2010 | 4 Comments

From time to time I get the opportunity to introduce my online self to the people of Twitter in the real world. No matter where you are in the country… Read more »

Good Luck New CIPR Student Representatives!

December 3, 2010 | 1 Comment

I fear to fast forward DVDs due to the lack of time which has descended upon my life. Time is running so quickly. Before I knew it I had started… Read more »