My grandad called yesterday to announce he had “found a great company online called Finlux”. According to their website they are the world’s third largest television manufacturer. A look over their product list reveals budget prices and impressive specifications. I was sceptical. Why in my 21 years on this planet had I not heard of this manufacturer? I had to investigate further. I had two choices: 1)   ... 

If last year had anything to go by then I have at least another 108 posts to write during 2012. Whilst I am pleased with the performance of mikewhite.co.uk last year, the blog has still not reached “where I would like it to be”. It needs more traffic and higher engagement. Then I realised something crucial… I’m not giving back to the community Blogging during 2011 was mostly a case of sitting... 

Guess what? Social media isn’t new anymore. We all know how to use the tools and I still stand by my blog post from June that social media ‘experts’ are not qualified to do their role. The shift into 2012 will see more organisations seek to have their social media strategies merged into the wider marketing mix. Online communication channels have proved in 2011 to hold the integrity of a brand. Last... 

This blog post identifies some of the key decisions and research which constructs a publicity stunt. It is not the only approach but it a step-by-step guide which I find useful. Homer & the giant of Cerne Abbas Understand your brand’s values Every brand can be examined for the values it entails. In the case of a publicity stunts this may surround a new service or product. Both the brand and the... 

Once the fear of the Millennium Bug surpassed in 2000 a far more genuine threat surfaced in the form of IP (Internet Protocol) allocations. Every internet enabled device is allocated an IP address. IP version 4 provides approximately 4.3 billion addresses but with estimated internet enabled devices worldwide continuously growing (latest report indicates 16bn devices by 2020) due to an increase of... 

If you haven’t checked out Jack Fitzimons new blog then please do. In his introductory post he explains his distaste for clubbing (of which I wholly share), yet this coupled with my last lecture got me thinking about branding. In my last lecture author of “Online Public Relations” (Amazon affiliate link), David Phillips, explained his theory on relationships. Just how are relationships... 

I’m pleased to announce that I will be back on the University of Gloucestershire’s student radio station, every Thursday between 4pm – 6pm. Designed by Alex Jones My fellow Radio Presenter from year 2 of University, Ian Pinnell, has now graduated. In his place new student, Alex Jones, shall be presenting with me. As some of you may recall the past radio show called “Not Wireless Radio” covered... 

List of the different tools available: Self-Service Systems Manual analytical tools usually work on a search, measure, filter and report basis. The best will also allow you to engage with any conversations occurring. The downfall of these systems is that they can be complex to understand. However they are cheaper than the automated alternatives (read down for these). I have listed three manual tools... 

Transitioning to manage a digital campaign is a task many of us “dyed in the wool” marketers do not appreciate – it is difficult. In London you would be hard pushed to find an agency who has never run any online activity but that doesn’t necessarily mean that all the individuals who work at that agency understand digital branding, online promotion (Public Relations, Social Media & Advertising). In... 

Rupert Murdoch has been involved in UK politics since he formed a close affiliation with Margaret Thatcher in the 1980s. Having Murdoch on your side assists a politician with winning an election, yet it could also be said that Murdoch carefully chooses the winning horse. There is a sphere of influence which surrounds the man; mostly one constructed of fear. Those who are public figures are careful... 

In this article I will deconstruct the art of conversation to make the best use of a one on one networking situation (ie a prearranged meeting with a professional who you wish to impress). The most important skills for any Public Relations Professional are not knowledge of social networks or how to write a media release. Instead it is understanding the art of conversion. Despite the number of online... 

Earlier this week I was fortunate enough to have the chance to present to a group of young people instructing them online methods in which they could find a job. This included a brief overlook on job websites but was primarily focused on social media and personal branding. Much of the content in this presentation can be found on this blog. Feel free to view the presentation. As it was an hour long...