List/Grid Tag Archives: Communication
5 Things to Remember when Blogging this Year
This time last year I wrote an article for ProBlogger entitled “8 Reasons Why Students Should Blog”. The post is still well received to this day with over 600 re-tweets!…
5 Tips for Building your PR Campaigns this year
Introducing social media elements to a public relations campaign requires more focus than tailoring content for Twitter and Facebook (which really is a 2008 mentality). Instead, we should focus on…
Google+ Local Launches
A stark contrast exists between a ‘social network’ and a ‘community’. Whilst I may exist on Twitter, it would be impossible for anyone to say that this is a community….
An insightful, intellectual and interesting chat with Neville Hobson
Neville Hobson first began blogging in 2002, a hobby which grew to incorporate how a business should communicate using digital communication channels. Today he has over 25 years’ experience…
Facebook is not a PR Godsend
I’ll begin this article by casting my mind back to early 2010. As part of a second year University assignment (overseen by the observant Richard Bailey) we had to deliver…
SEO is a Crucial Component of Public Relations
My grandad called yesterday to announce he had “found a great company online called Finlux”. According to their website they are the world’s third largest television manufacturer. A look over…
My Blogging Promises for 2012
If last year had anything to go by then I have at least another 108 posts to write during 2012. Whilst I am pleased with the performance of mikewhite.co.uk last…
Dealing with Social Media Crisis Management
Guess what? Social media isn’t new anymore. We all know how to use the tools and I still stand by my blog post from June that social media ‘experts’ are…
How to Plan an effective Publicity Stunt
This blog post identifies some of the key decisions and research which constructs a publicity stunt. It is not the only approach but it a step-by-step guide which I find…
Directions, Devices & Desires
Once the fear of the Millennium Bug surpassed in 2000 a far more genuine threat surfaced in the form of IP (Internet Protocol) allocations. Every internet enabled device is allocated…
What Clubbing tells us about Branding
If you haven’t checked out Jack Fitzimons new blog then please do. In his introductory post he explains his distaste for clubbing (of which I wholly share), yet this coupled…
Back on Tone Radio: Every Thursday between 4pm – 6pm.
I’m pleased to announce that I will be back on the University of Gloucestershire’s student radio station, every Thursday between 4pm – 6pm. My fellow Radio Presenter from year 2…
