By definition car adverts are interesting, creative and usually tell the story of a personal relationship between car and owner. A symbiotic connection which only James Cameron’s Avatar has managed to portray. Cars are not just lumps of metal but instead an object given connotations within adverts as partners in your journey through life. Why is it then that I rarely see any social media campaigns... 

This post is a shameful copy of Richard Bailey’s post from September. However it interested me due to the different ways people approach different social networks. Facebook I use this network for my friends, family and colleagues – never for business purposes. Increasingly I am finding Facebook great for sharing photos with my friends but not so useful for communication. Event notifications have... 

Last night I participated in the #CommsChat session on Twitter. More information about the sessions can be found on their website. If you are a PR Student or communications professional then I highly recommend you join in with the discussions. This blog post is inspired from last night’s discussions. The Rise of Gamification Gamification is a concept which has been around for a while but this year... 

Erratic but not usually boring. My internship at Microsoft has seen me delve into a whole series of tasks which has caused me to re-think skills, build skills and utilize skills. Everything is about skills, skills, skills. Yet knowledge plays a fundamental role each day. Taking notes is important but sometimes it is necessary to remember information first time round. Teaching the brain how to be a... 

Thanks to Mr @benarmham of Twitter, although I also happen to know this fellow in the real world, I was at Farnham University last weekend. I thought the University of Gloucestershire was small. Farnham is on a different level of miniscule but is also coupled with a community which is noticeably strong from the outset. Perhaps rather niche as well due to the abundant of creative courses. One particular... 

I really do. Paul Bowler is a straight talking man. I should know. At the University of Gloucestershire last year I attend an ‘Open Forum’ where the University’s relationship with Stagecoach was discussed. He made intelligent points but I must confess caused outrage. Whilst he may understand finances he was far separated from the emotional aspects involved with comforting students and staff.... 

For any students reading this blog who are into their social media platforms you will soon discover that many companies have blogging, tweeting or ‘digg-it’-esque guidelines. As the world’s largest software company, Microsoft is not exempt from such guidelines. When you sign that dotted line on the contract you are not only promised work for that period, maybe a salary but also personal discretion... 

Please welcome the newly erected ‘He would say that…’ tag as I tread the highly competitive waters of technological alliances. You only have to read the book ‘No Logo’ by Naomi Klein to know how dangerous brand alliance can be. Indeed how false branding is; especially in a technological world where many companies have various contractual agreements to construct the newest gadget. This... 

There is no doubt that social media has a hype attached to it. Such hype leads one to question how effective social media really is beyond all the noise. The effectiveness of a social media campaign can only lie in the abilities of the Social Media Consultant. Over the last few weeks my online scouring activities have shown me that the world is full of social media consultants and social media experts. The... 

Found out a couple of days ago that I have been made runner-up CIPR Student Rep of the Year. All my thanks go to those who made my role such a pleasure to carry out. Much of what I did was heavily weighted upon those students who offered me their time and talent, the generosity of the University and CIPR West of England. Just goes to show that the education I have received from the University of... 

Aren Grimshaw delves into the community building and engagement aspects of social media. Highlighting on his own experience of how the Cornish business community use social networks to get around the challenges of difficult geographical areas. Looking at the principles behind Social Media Café/Tuttle clubs and how they bring different parts of the community together. The #AddMe Conference was arranged... 

A couple of weeks ago I was delighted to receive my invite to use Google Wave. In this article I will examine the basic features of Wave. If you would like further information on how to use/features of Google Wave then I recommend you read ‘The Complete Guide to Google Wave’. Overview Google Wave is an application that allows users to communicate with each other through a series of Waves. A single...