Google was founded in 1998 by Larry Page and Sergey Brin whilst studying at Stanford University. The company’s mission statement was, “to organize the world’s information and make it universally accessible and useful”. Google has been said to actively inspire creativity within their employees which has resulted in many other Google Projects to appear over the years. The most influential of... 

Guess what? Social media isn’t new anymore. We all know how to use the tools and I still stand by my blog post from June that social media ‘experts’ are not qualified to do their role. The shift into 2012 will see more organisations seek to have their social media strategies merged into the wider marketing mix. Online communication channels have proved in 2011 to hold the integrity of a brand. Last... 

A social internet revolution is happening right now but it’s not the usual diet of Facebook or Twitter. This revolution is concerned with an internet user’s privacy rights. On the 26th October the Stop Online Piracy Act (SOPA) was introduced to the House of Representatives in America as a bill to, “promote prosperity, creativity, entrepreneurship, and innovation by combating the theft of... 

If you haven’t checked out Jack Fitzimons new blog then please do. In his introductory post he explains his distaste for clubbing (of which I wholly share), yet this coupled with my last lecture got me thinking about branding. In my last lecture author of “Online Public Relations” (Amazon affiliate link), David Phillips, explained his theory on relationships. Just how are relationships... 

Pete Cashmore on Google+ It was inevitable that businesses quickly took the social media opportunities generated by Google+ when it was released. Within a couple of days business had attached their name and motto to a Google+ profile and tried their hardest to gain traffic and influence. Google didn’t like it and they started to suspend business named profiles (more info here). This was for two reasons: A... 

The new social network on the scene, Google+, marks a significant shift with how people communicate across the internet, engage with services and communicate with businesses. Let me explain why… Google has been attempting to penetrate the social networking scene for the last couple of years. Unfortunately past attempts have failed but now Google+ is making progress. Yet this is not just an attempt... 

Back in the day of Facebook fans I became involved with a publisher who wanted to promote a new magazine they were releasing. Needless to say the magazine market is engulfed with various publications; to be niche allows tapping into small but potentially profitable audience. On the outset this factor set this particular magazine apart from the rest, only one competitor existed and they only published... 

Hiding behind a veil of words is easy. “Man is least himself when he talks in his own person. Give him a mask, and he will tell you the truth.” – Oscar Wilde Credibility is often casually exchanged with fraud to decipher interactions on the internet. The truth is that unless you have physically met an individual then it is difficult to evaluate the integrity of one’s online identity. Yet identity... 

If you haven’t got an invite for Google+ then don’t worry, it will spread like a virus. Already Mashable are reporting that Google+ may have approximately 10 million users and the network has only been around since the end of June. This is unprecedented growth; Google may have finally found a way into the Social Networking world. We should all be surprised. Google Buzz project was one attempt... 

Gary Vaynerchuk in an interview with TechCrunchTV announced that ‘99.5% of Social Media Experts are clowns’. A bold sentiment (albeit opinion) which I have decided to publically agree with. Social Media Consultants and Experts have faced a backlash, none more potent than Peter Shankman’s article for Business Insider ‘Why I Will Never, Ever Hire A “Social Media Expert”’ Yet a... 

Back in April I mentioned the Young Britain Works project set up by Microsoft to assist 16 – 24 year olds find a job during the recession. This is a project which has involved current Microsoft UK interns who have assisted with a number of activities. The Britain Works Facebook page has grown considerably since the project began.   Young Britain Works Facebook Page Activities have not just been... 

Building online communities is a tricky business. In my opinion the key values for any social network is simplicity. This applies to function, design and purpose. Yet as @_ianr of Twitter pointed out “Surely the key is ‘all your friends are on it!’”. Whilst the technicalities of a social network could be perfect, it takes time to build up a user base. During my GCSEs I was very active in a...