Google | Michael White

Pirate Party UK: Liberators of free speech or media stirrers?

December 21, 2012 | 1 Comment

In April the High Court ruled that Swedish file-sharing website, The Pirate Bay, must be blocked by UK Internet Service Providers (ISPs). This was a result of heavy lobbying by… Read more »

Blogger Outreach: “To Be (anonymous) or Not To Be (anonymous)?”

November 24, 2012 | 1 Comment

Over the past year or so there has been a shift in practice from traditional link building techniques to link “earning” or link “acquisition” through content marketing and guest blogging… Read more »

Review of Google Nexus 7

August 7, 2012 | 1 Comment

Google Nexus 7 is Google’s first attempt at introducing Android to the tablet market. Logically you would have thought that their main competitor would be the iPad, but oh no…. Read more »

Google+ Local Launches

June 2, 2012 | 0 Comment

A stark contrast exists between a ‘social network’ and a ‘community’. Whilst I may exist on Twitter, it would be impossible for anyone to say that this is a community…. Read more »

5 Methods for Auditing a Client’s Website

January 17, 2012 | 4 Comments

Picture this. You work for a public relations agency who has secured a new client. Your task, which you have no choice but to accept, is to provide a plan… Read more »

SEO is a Crucial Component of Public Relations

January 6, 2012 | 2 Comments

My grandad called yesterday to announce he had “found a great company online called Finlux”. According to their website they are the world’s third largest television manufacturer. A look over… Read more »

How Google uses Reputation to enhance its Brand

December 16, 2011 | 0 Comment

Google was founded in 1998 by Larry Page and Sergey Brin whilst studying at Stanford University. The company’s mission statement was, “to organize the world’s information and make it universally… Read more »

Could the internet be heading towards a decentralised future?

December 3, 2011 | 3 Comments

A social internet revolution is happening right now but it’s not the usual diet of Facebook or Twitter. This revolution is concerned with an internet user’s privacy rights. On the… Read more »

The Fall of Advertising and the Rise of PR? Umm… no.

October 10, 2011 | 0 Comment

When studying the theoretical ideals of any industry it is easy to get caught into a reasonable train of thought which is unjust to real-world case studies. This is the… Read more »

Google+: Become the Business Brand

August 30, 2011 | 0 Comment

It was inevitable that businesses quickly took the social media opportunities generated by Google+ when it was released. Within a couple of days business had attached their name and motto… Read more »

Google’s Plan for Google+ [OPINION]

August 29, 2011 | 4 Comments

The new social network on the scene, Google+, marks a significant shift with how people communicate across the internet, engage with services and communicate with businesses. Let me explain why…… Read more »

Student Bloggers: Prepare for a marathon, not a sprint

August 12, 2011 | 3 Comments

“Prepare for a marathon, not a sprint” – @behindthespin Guess what, @behindthespin (aka Richard) is absolutely correct. Student bloggers should be aware that starting a blog is part of a… Read more »