Picture this. You work for a public relations agency who has secured a new client. Your task, which you have no choice but to accept, is to provide a plan to enhance their online profile. For the sake of this blog post the client has not yet utilised social media platforms but has already got a website. Before you can offer any tactics you must have a strategy. Before you can offer a strategy you... 

My grandad called yesterday to announce he had “found a great company online called Finlux”. According to their website they are the world’s third largest television manufacturer. A look over their product list reveals budget prices and impressive specifications. I was sceptical. Why in my 21 years on this planet had I not heard of this manufacturer? I had to investigate further. I had two choices: 1)   ... 

Google was founded in 1998 by Larry Page and Sergey Brin whilst studying at Stanford University. The company’s mission statement was, “to organize the world’s information and make it universally accessible and useful”. Google has been said to actively inspire creativity within their employees which has resulted in many other Google Projects to appear over the years. The most influential of... 

A social internet revolution is happening right now but it’s not the usual diet of Facebook or Twitter. This revolution is concerned with an internet user’s privacy rights. On the 26th October the Stop Online Piracy Act (SOPA) was introduced to the House of Representatives in America as a bill to, “promote prosperity, creativity, entrepreneurship, and innovation by combating the theft of... 

When studying the theoretical ideals of any industry it is easy to get caught into a reasonable train of thought which is unjust to real-world case studies. This is the impression I received when reading the book by Laura Ries and Al Ries entitled, “The Fall of Advertising and the Rise of PR” (Amazon Affiliate Link). It is a book based on ideals and bias which, in my view, is poorly interpreted... 

Pete Cashmore on Google+ It was inevitable that businesses quickly took the social media opportunities generated by Google+ when it was released. Within a couple of days business had attached their name and motto to a Google+ profile and tried their hardest to gain traffic and influence. Google didn’t like it and they started to suspend business named profiles (more info here). This was for two reasons: A... 

The new social network on the scene, Google+, marks a significant shift with how people communicate across the internet, engage with services and communicate with businesses. Let me explain why… Google has been attempting to penetrate the social networking scene for the last couple of years. Unfortunately past attempts have failed but now Google+ is making progress. Yet this is not just an attempt... 

“Prepare for a marathon, not a sprint” – @behindthespin Guess what, @behindthespin (aka Richard) is absolutely correct. Student bloggers should be aware that starting a blog is part of a longer game. Some myths about student blogging: You will receive instant attention / online fame It will only provide a positive and rewarding experience Blogging is easy   Let’s not be pessimistic... 

Hiding behind a veil of words is easy. “Man is least himself when he talks in his own person. Give him a mask, and he will tell you the truth.” – Oscar Wilde Credibility is often casually exchanged with fraud to decipher interactions on the internet. The truth is that unless you have physically met an individual then it is difficult to evaluate the integrity of one’s online identity. Yet identity... 

Whilst well known bloggers such as Darren Rowse and Chris Brogan discuss the benefits of linking your blog to Google+, they are in the minority. You see, collectively both users can boast: 251,474 FeedBurner Subscribers 330,133 Twitter Followers 33,732 Facebook ‘likes’ This is why both of them on Google+ have already been added to a collective figure of 22,510 circles. With so many loyal followers... 

If you haven’t got an invite for Google+ then don’t worry, it will spread like a virus. Already Mashable are reporting that Google+ may have approximately 10 million users and the network has only been around since the end of June. This is unprecedented growth; Google may have finally found a way into the Social Networking world. We should all be surprised. Google Buzz project was one attempt... 

Building online communities is a tricky business. In my opinion the key values for any social network is simplicity. This applies to function, design and purpose. Yet as @_ianr of Twitter pointed out “Surely the key is ‘all your friends are on it!’”. Whilst the technicalities of a social network could be perfect, it takes time to build up a user base. During my GCSEs I was very active in a...