He Would Say That… | Michael White

How I landed myself a Graduate PR Role

June 1, 2012 | 10 Comments

It is my aim in this blog post to provide an honest overview of my graduate scheme search and how I landed my upcoming graduate role at Red. This is… Read more »

My Blogging Promises for 2012

January 3, 2012 | 6 Comments

If last year had anything to go by then I have at least another 108 posts to write during 2012. Whilst I am pleased with the performance of mikewhite.co.uk last… Read more »

The Fall of Advertising and the Rise of PR? Umm… no.

October 10, 2011 | 0 Comment

When studying the theoretical ideals of any industry it is easy to get caught into a reasonable train of thought which is unjust to real-world case studies. This is the… Read more »

iPhone 4S… that’s it?

October 4, 2011 | 4 Comments

For over a year various iPhone 5 rumours have circled the globe and this evening (UK time) I finally thought the iPhone 5 would be announced, at least a re-designed… Read more »

Commitment Setting is Important

August 10, 2011 | 0 Comment

Each day as a Multinational Account Manager it is important for me to manage client expectations. In terms of online advertising campaign this forms itself to be revenue and campaign… Read more »

Finding Time to Blog

July 31, 2011 | 2 Comments

The question from the outset is complex. No secrets lie within the pages of the book Michael White, my life is fantastically normal. Yet somehow I have found the time… Read more »

The Art of Conversation: Gain the Keynote Speakers’ Attention [HOW TO]

May 20, 2011 | 0 Comment

Keynote speakers are people who gain a lot of attention due to their unique knowledge and industry connections. They are gold dust and you need to stand out. This article… Read more »

The Art of Conversation: One on One Networking [HOW TO]

May 19, 2011 | 1 Comment

In this article I will deconstruct the art of conversation to make the best use of a one on one networking situation (ie a prearranged meeting with a professional who you wish to impress).

Google Panda Update: Is it Right?

May 11, 2011 | 2 Comments

The warning was sent to me through email, “Make sure the Google Panda doesn’t get you”. In April Google updated an aspect of their search algorithm which dictates (I use… Read more »

‘Yes’ is the Hardest Word to Say

May 6, 2011 | 1 Comment

It was when approaching the station that the leaflet was held out to my face. On the front clearly read “Yes to AV” and connected to that valuable piece of… Read more »

My Advice to University of Gloucestershire Freshers 2011

April 25, 2011 | 2 Comments

I joined the University of Gloucestershire September 2008 and will graduate in 2012. This year you are starting the first part of your life’s journey whilst my time at the… Read more »