If last year had anything to go by then I have at least another 108 posts to write during 2012. Whilst I am pleased with the performance of mikewhite.co.uk last year, the blog has still not reached “where I would like it to be”. It needs more traffic and higher engagement. Then I realised something crucial… I’m not giving back to the community Blogging during 2011 was mostly a case of sitting... 

When studying the theoretical ideals of any industry it is easy to get caught into a reasonable train of thought which is unjust to real-world case studies. This is the impression I received when reading the book by Laura Ries and Al Ries entitled, “The Fall of Advertising and the Rise of PR” (Amazon Affiliate Link). It is a book based on ideals and bias which, in my view, is poorly interpreted... 

For over a year various iPhone 5 rumours have circled the globe and this evening (UK time) I finally thought the iPhone 5 would be announced, at least a re-designed iPhone 4S. Instead relatively minor adjustments were made; notably (barely) an 8MP camera, HD resolution video recording and a dual-core A5 processor. Statistically this still places the iPhone 4S behind some competitor devices. From... 

Each day as a Multinational Account Manager it is important for me to manage client expectations. In terms of online advertising campaign this forms itself to be revenue and campaign performance commitments. Commitment Setting at the Beginning All campaigns (PR included) must appreciate the clients ROI goals. These must be set before a campaign has even started. It requires research which sets out... 

The question from the outset is complex. No secrets lie within the pages of the book Michael White, my life is fantastically normal. Yet somehow I have found the time over the last year to work full-time and keep this blog going. This is the 67th blog post of 2011 and I want to let you know how I do it. The Weekday Situation Being a Multinational Account Manager at Microsoft does not require me working... 

It is roughly mid-year and it is time for a top 10 blog posts on mikewhite.co.uk… post. Based on data from Google Analytics I have compiled together the top 10 posts from this year so far. All the views are unique. Why I Quit Facebook (and you should too) – 512 Views Probably the most embarrising article I have written on this blog as my quit only lasted a few weeks. Still, this is a useful... 

Keynote speakers are people who gain a lot of attention due to their unique knowledge and industry connections. They are gold dust and you need to stand out. This article discusses one of the methods I use to do this. Clarence Mitchell At very large conferences or seminars you are always going to have a keynote speaker. A particularly memorable moment for me was at a CIPR... 

In this article I will deconstruct the art of conversation to make the best use of a one on one networking situation (ie a prearranged meeting with a professional who you wish to impress). The most important skills for any Public Relations Professional are not knowledge of social networks or how to write a media release. Instead it is understanding the art of conversion. Despite the number of online... 

The warning was sent to me through email, “Make sure the Google Panda doesn’t get you”. In April Google updated an aspect of their search algorithm which dictates (I use this word with its full meaning) how sites appear in search. Google Panda is essentially an update which removes those sites which show low quality, questionable or copied content. Google has listed the below questions as measures... 

It was when approaching the station that the leaflet was held out to my face. On the front clearly read “Yes to AV” and connected to that valuable piece of paper was our local Lib Dem. No doubt a pleasant man but when I responded that I was already going to vote ‘Yes’ he provided me with a soft thank you and turned to greet others. Before lighting a cigarette I was lost in a sense of bazzled... 

I joined the University of Gloucestershire September 2008 and will graduate in 2012. This year you are starting the first part of your life’s journey whilst my time at the University of Gloucestershire will be in its final stages. When you arrive to the University in September keep these 5 points in mind: First 4 – 6 Weeks Might be Tough* Think about it. You will be living in a new part of... 

For the last couple of weeks I have been required to offer job searching advice for young people. I say “young people” but actually the crowd I got to speak with at Microsoft are exactly the same age as me. Which is the risk – I don’t want to come across as the lucky sod who managed to pull the ace from the deck of cards whilst amusing myself on those who got the joker. That isn’t the point. I...