[UPDATED 05/11/2010: Seems signal strength can be displayed by clicking on the top of the phone at any time. Also Facebook sync can be made to only add information to existing contacts. Clever stuff. Have made a note to own a phone for longer before reviewing next time!] Within this article I have written about Windows Phone 7’s features, compared it against the iPhone and have listed points of needed... 

Increasingly brands are getting involved with a heightened level of social interaction through social media, using games. This is called Gamification and surprisingly Wikipedia has very little to say about the term. Gamification began with rewarding points for social interaction. Early examples of this could be seen with PHPbb forum post count which allowed people to increase in rank depending upon... 

Our New Facebook Page: Musings of a PR Student It has been late coming but this marvellous little website can now be found on Facebook. If you could ‘like’ our page, even recommend this blog to friends, then you would be of great help! Being on Facebook isn’t a necessity for building traffic but rather an impromptus quirky oddity which could prove to be a good move or a failure. Let’s see just... 

The British have an obsession which casts a shadow over most other nations in the world. This obsession strikes roughly twice a year. On these days most of the nation stops… a pause in the wind of time, caused usually by worry. On these same mornings newspaper Journalists spend their time phoning up their agreed contacts to see “how they are doing”. The cynical part of you may suspect they hope... 

Please welcome the newly erected ‘He would say that…’ tag as I tread the highly competitive waters of technological alliances. You only have to read the book ‘No Logo’ by Naomi Klein to know how dangerous brand alliance can be. Indeed how false branding is; especially in a technological world where many companies have various contractual agreements to construct the newest gadget. This... 

There is no doubt that social media has a hype attached to it. Such hype leads one to question how effective social media really is beyond all the noise. The effectiveness of a social media campaign can only lie in the abilities of the Social Media Consultant. Over the last few weeks my online scouring activities have shown me that the world is full of social media consultants and social media experts. The... 

Take my word for it, this website will be big. The news of its conception and creation should be covered on TechCrunch, Mashable and possibly even BoingBoing. theListBook will be the internet’s best source of useful lists and let’s face it, everybody likes a good list. In the words of the website’s founder, theListBook is “all about collaborative lists and social networking. Lists on every... 

After I purchased the iPhone last year I was convinced that no other mobile would ever catch my lustful gaze. I was wrong. The Microsoft Pink Project was first mentioned early last year and at first nobody really knew what it was. The secrecy that has surrounded the Microsoft Pink Project has been immense. Although Microsoft still has 95% of the Operating System market, the company has still not taken... 

Apparently there are 15,740 social media experts on Twitter of who take the forms of gurus, consultants, stars, experts and ninjas. I am not entirely surprised and as Mashable observed this self-accredited title is just hot air. Surely the only way somebody can be truly convinced of your worth is through the voice of another? Notice how on my Twitter profile I have avoided cliché terminology. There...