List of the different tools available: Self-Service Systems Manual analytical tools usually work on a search, measure, filter and report basis. The best will also allow you to engage with any conversations occurring. The downfall of these systems is that they can be complex to understand. However they are cheaper than the automated alternatives (read down for these). I have listed three manual tools... 

Pete Cashmore on Google+ It was inevitable that businesses quickly took the social media opportunities generated by Google+ when it was released. Within a couple of days business had attached their name and motto to a Google+ profile and tried their hardest to gain traffic and influence. Google didn’t like it and they started to suspend business named profiles (more info here). This was for two reasons: A... 

I’m 21 years old yet I have been blogging in various forms over the last 6 years. Before 2005 I had no idea how blogging would have shaped my life. Now 6 years on I reminisce on what I have learnt and if I would have changed anything. Comments are Gold and Dust It is much easier to forget positive feedback than the negative. Negative comments build like dust and unless you brush them away it is... 

The warning was sent to me through email, “Make sure the Google Panda doesn’t get you”. In April Google updated an aspect of their search algorithm which dictates (I use this word with its full meaning) how sites appear in search. Google Panda is essentially an update which removes those sites which show low quality, questionable or copied content. Google has listed the below questions as measures... 

I signed up to Twitter October 2008 at around 9am in the morning. At the time I was running a blog going by the name of “A Superfluous Ramble” which mostly discussed Philosophy and Atheism. Knowing that many fellow bloggers were using Twitter as a promotional tool I signed up to it. In a couple of weeks I was shocked to have around 800 followers. Every day since October 2008 I have tweeted. The... 

I’ve been working for Microsoft as an intern for roughly 9 months. The first 4 months was spent learning about the Multinational Advertising Network and from October 2010 I became a Multinational Account Manager for the Microsoft Media Network. At times the job can be very demanding and I can honestly profess that I learn something new each day in this role – it is full on. As far as internships... 

Inspiration comes in many forms. As part of my blogging in 2011 I shall be covering one of my heroes each month. This month I look at Stephen Fry. Stephen Fry - iTunes Festival 2009 Think of this article has my public declaration of love. I cannot imagine what life would be like without having an influence so creative, humorous, intelligent or charming. With fear I have left Stephen Fry to my second... 

Influence can be triggered through many different forms, none is more potent than working within the business environment. To work effectively at a job it is necessary for you to fill a role not only through skill but also character, only then will you have effectively fulfilled your duties. It could be said that different career paths are set to different stereotypes. If I were to ask you to form... 

From time to time I get the opportunity to introduce my online self to the people of Twitter in the real world. No matter where you are in the country there is almost certainly some sort of incarnation of Tuttle Club – bringing online users together for business deals, local networking and eventful pleasures. As time goes on it has become clear that the validity of social media has become a business... 

This post is a shameful copy of Richard Bailey’s post from September. However it interested me due to the different ways people approach different social networks. Facebook I use this network for my friends, family and colleagues – never for business purposes. Increasingly I am finding Facebook great for sharing photos with my friends but not so useful for communication. Event notifications have... 

Thanks to Mr @benarmham of Twitter, although I also happen to know this fellow in the real world, I was at Farnham University last weekend. I thought the University of Gloucestershire was small. Farnham is on a different level of miniscule but is also coupled with a community which is noticeably strong from the outset. Perhaps rather niche as well due to the abundant of creative courses. One particular... 

If you are a Public Relations student or perhaps studying another area of business then I highly recommend you follow these 5 blogs: Social Web Thing A blog run by a chap called Ben Cotton. I actually met with him for the first time last month and it is good to be reassured he is both intelligent and friendly! I always make sure I visit his blog a few times each month to see what his latest thoughts...