Over the last few weeks I have found myself on a journey learning about a new concept on the internet; the semantic web. The writer and inventor of the World Wide Web, Tim Berners Lee, began writing about the concept in 1999, much progress has been made since. The term ‘semantics’ is one of the three branches of ‘semiotics’ which the Oxford English Dictionary defines as “the study of signs... 

Picture this. You work for a public relations agency who has secured a new client. Your task, which you have no choice but to accept, is to provide a plan to enhance their online profile. For the sake of this blog post the client has not yet utilised social media platforms but has already got a website. Before you can offer any tactics you must have a strategy. Before you can offer a strategy you... 

Classic British comedy has often portrayed the working class in a favourably light with shows such as ‘The Good Life’, ‘Porridge’ and ‘Only Fools and Horses’.  Physical work, rather than intellectual delights, has always been attributed to such characters. Which may explain why during the London riots last year Clapham Junction’s Waterstones remained untouched by looters. The store... 

Social Media Analytics by Marshall Sponder 316 pages, McGraw-Hill, 2011 Marshall Sponder has proved himself to be one of the world’s most thought provoking social media practitioner and thinker with the recent publication of his book “Social Media Analytics” (Amazon affiliate link). Learning exactly how to measure the ROI for a campaign relies upon campaign objectives but a PR professional... 

This blog post identifies some of the key decisions and research which constructs a publicity stunt. It is not the only approach but it a step-by-step guide which I find useful. Homer & the giant of Cerne Abbas Understand your brand’s values Every brand can be examined for the values it entails. In the case of a publicity stunts this may surround a new service or product. Both the brand and the... 

July 2008 past UK PM, Gordon Brown, became embroiled in a debate concerning data sharing rules after a civil service department lost data which was claimed to be hidden under an “old pals” regulatory system. In response the UK Information Commissioner, Richard Thomas (succeeded by Christopher Graham in June 2009), released a report lobbying for increased transparency between Government, Private... 

Yes, I do online advertising for Microsoft but everything written here are my own views. Blah, blah, blah. Rubbish When one speaks of online advertising it is common to get lost in impression figures but what has been slipping for years have been Click Through Rates (CTR). The era of serving unsuitable advertising online has come to an end. Advancements in contextual targeting (most controversially... 

The warning was sent to me through email, “Make sure the Google Panda doesn’t get you”. In April Google updated an aspect of their search algorithm which dictates (I use this word with its full meaning) how sites appear in search. Google Panda is essentially an update which removes those sites which show low quality, questionable or copied content. Google has listed the below questions as measures... 

Earlier this week I was fortunate enough to have the chance to present to a group of young people instructing them online methods in which they could find a job. This included a brief overlook on job websites but was primarily focused on social media and personal branding. Much of the content in this presentation can be found on this blog. Feel free to view the presentation. As it was an hour long... 

If you are a student then it is time to sell yourself. You might be academically bright but nobody is going to hire you if they can’t find you. It is time to get noticed, stand out from the crowd. This is more than just creating a personal brand online; this is proving that you have got what it takes. Start a Blog If you love what you do then don’t just spend time doing it at University, break... 

How does your behaviour change when you’re on the internet? This is a question which has existed in my mind for some time. A tend to agree with @AnneBillson that many people online rarely read past the first paragraph of an article, occasionally I am one of those people. The digital world is high speed, far away from slow paper, it causes our brains to process faster. Generation Y is the speed... 

I first became involved with The Clink Restaurant a couple of months ago after having unintentionally met the CEO, Chris Moore, on a train to London. He has been a friend of the family for many years and through catching up with the latest news on the way to London Victoria he began to explain his new role at The Clink Restaurant. I was immediately captivated by the project. © The Clink Online The...