List/Grid Tag Archives: Marketing
EC=MC, Generation Y is the answer
As observed in a blog by David Phillips, there is a massive shortage of digital skills available to the PR industry. This is a worry. The industry needs to protect its…
Achieve ROI with Adobe Social
Adobe recently released its digital marketing tool Adobe Social. It is a product that has been refined over the last 12 months through a series of substantial investments in social media including some…
Dealing with Social Media Crisis Management
Guess what? Social media isn’t new anymore. We all know how to use the tools and I still stand by my blog post from June that social media ‘experts’ are…
The Optical Cleaner’s Strategy
The Gloucester market was teaming with activity. From lunch, to jewellery, even strange wooden pendants – everything was available. This is real life shout marketing but the loudest voice doesn’t…
PR as a Community Based Role
For the last couple of weeks I have been working on completing an essay based on Clay Shirky’s book “Cognitive Surplus” (Amazon Affiliate Link) – a rather overcomplicated term which…
mikewhite.co.uk: A Branding Overview
As a small side project as part of my Public Relations course at the University of Gloucestershire it is necessary to put together a short branding guide. For this task…
What Clubbing tells us about Branding
If you haven’t checked out Jack Fitzimons new blog then please do. In his introductory post he explains his distaste for clubbing (of which I wholly share), yet this coupled…
Which tools should we use to evaluate Social Media & Websites?
List of the different tools available: Self-Service Systems Manual analytical tools usually work on a search, measure, filter and report basis. The best will also allow you to engage with…
Negotiating to a Sale
At Microsoft I had the opportunity to observe colleagues sell to clients and eventually it was my turn to upsell on pre-made deals. Last year I attended the Scotwork negotiation…
Google+: Become the Business Brand
It was inevitable that businesses quickly took the social media opportunities generated by Google+ when it was released. Within a couple of days business had attached their name and motto…
What some agencies find difficult: Digital Marketing
Transitioning to manage a digital campaign is a task many of us “dyed in the wool” marketers do not appreciate – it is difficult. In London you would be hard…
Guest Post – How to leverage Social Media to find your next job
During the last 10 years recruitment has changed at an incredible pace. Headhunter and recruitment agencies have been disrupted by a new wave of online platforms and social networks. The…
