Measurement | Michael White

5 Tips for Building your PR Campaigns this year

January 12, 2013 | 0 Comment

Introducing social media elements to a public relations campaign requires more focus than tailoring content for Twitter and Facebook (which really is a 2008 mentality). Instead, we should focus on… Read more »

Facebook is not a PR Godsend

March 23, 2012 | 3 Comments

I’ll begin this article by casting my mind back to early 2010. As part of a second year University assignment (overseen by the observant Richard Bailey) we had to deliver… Read more »

Considering PRSA’s Definition of PR

March 19, 2012 | 0 Comment

On the 1st March the Public Relations Society of America (PRSA) announced the result of a vote which resulted in their modern definition of PR. They now state that: “Public… Read more »

In Digital PR communication noise is Gold Dust

March 6, 2012 | 0 Comment

For the latest issue of the CIPR student email I wrote a short article entitled “Context is King”. A title inspired from Brian Solis’ observation that it is the contextual… Read more »

5 Methods for Auditing a Client’s Website

January 17, 2012 | 4 Comments

Picture this. You work for a public relations agency who has secured a new client. Your task, which you have no choice but to accept, is to provide a plan… Read more »

Dealing with Social Media Crisis Management

December 13, 2011 | 0 Comment

Guess what? Social media isn’t new anymore. We all know how to use the tools and I still stand by my blog post from June that social media ‘experts’ are… Read more »

Marshall Sponder – Social Media Analytics [Book Review]

November 25, 2011 | 8 Comments

Social Media Analytics by Marshall Sponder 316 pages, McGraw-Hill, 2011 Marshall Sponder has proved himself to be one of the world’s most thought provoking social media practitioner and thinker with… Read more »

Which tools should we use to evaluate Social Media & Websites?

October 4, 2011 | 5 Comments

List of the different tools available: Self-Service Systems Manual analytical tools usually work on a search, measure, filter and report basis. The best will also allow you to engage with… Read more »