The Chartered Institute of Public Relations (CIPR) must do more to support their student members. Graduate unemployment has hit its highest level since 1995 and prospective PR graduates from CIPR approved courses are not being adequately supported. The formula is simple. As students we are concerned with Return On Investment (ROI). Currently student membership to the CIPR costs £35. Other than dozens... 

Over the last few weeks I have found myself on a journey learning about a new concept on the internet; the semantic web. The writer and inventor of the World Wide Web, Tim Berners Lee, began writing about the concept in 1999, much progress has been made since. The term ‘semantics’ is one of the three branches of ‘semiotics’ which the Oxford English Dictionary defines as “the study of signs... 

Picture this. You work for a public relations agency who has secured a new client. Your task, which you have no choice but to accept, is to provide a plan to enhance their online profile. For the sake of this blog post the client has not yet utilised social media platforms but has already got a website. Before you can offer any tactics you must have a strategy. Before you can offer a strategy you... 

Interest sparked in the metrics behind the field of digital public relations after witnessing the trend of organisations using 3rd party reporting tools such as Brandwatch, Radian6 and Sysomos offering ‘listen, measure, understand and engage’ self-services. After a conversation with one of my brothers who is studying in the field of psychology he provided an insightful perspective into the matter... 

In a poll it has been announced that PR is the No.7 most stressful job you can get. This is a stark improvement from PR’s 2011 No.2 ranking debut. University students are often accompanied by connotations of avoiding work but this poll examples how PR students are in a different league. Whilst PR courses may be lighter compared to other heavily weighted academic courses, each student is preparing... 

On the 5th December 2011 a video emerged from the Bureau of Investigative Journalism showing Bell Pottinger Group offering reputation management to the despotic regime of Uzbekistan. Countless human rights groups protest due to the country’s use of child labour, torture and media control. Dozens of journalists and activists are systematically tortured in the country’s jails each day. Leader, Islam... 

My grandad called yesterday to announce he had “found a great company online called Finlux”. According to their website they are the world’s third largest television manufacturer. A look over their product list reveals budget prices and impressive specifications. I was sceptical. Why in my 21 years on this planet had I not heard of this manufacturer? I had to investigate further. I had two choices: 1)   ... 

According to my grandad blogging is a waste of time. In our conversation 4 falsehoods were mentioned which I feel compelled to debunk. Falsehood #1: Blogging can’t generate an income Are you willing to sell your soul? If you do then you could get an organisation to sponsor a blog post. I have done. Companies have paid up to £50 for their content to dwell on this blog loaded with a couple of backlinks... 

Controversial media tycoon Rupert Murdoch has joined Twitter as an 80 Year Old. Is he simply curious or is his arrival part of a darker plan?   Rupert Murdoch has had a tough time. Suspicions were raised over News of the World’s (NoW) amoral practice in 2003 after royal correspondent, Clive Goodman, wrote a story surrounding medical treatment Prince William had received. Information in the article... 

Google was founded in 1998 by Larry Page and Sergey Brin whilst studying at Stanford University. The company’s mission statement was, “to organize the world’s information and make it universally accessible and useful”. Google has been said to actively inspire creativity within their employees which has resulted in many other Google Projects to appear over the years. The most influential of... 

Guess what? Social media isn’t new anymore. We all know how to use the tools and I still stand by my blog post from June that social media ‘experts’ are not qualified to do their role. The shift into 2012 will see more organisations seek to have their social media strategies merged into the wider marketing mix. Online communication channels have proved in 2011 to hold the integrity of a brand. Last... 

In the same way that newspapers have been warned that they should adapt or die, the PR industry shares the same fate. In a recent podcast I touched upon the subject of news gathering, how style and context must adjust to the media channel a user is accessing. The task of a PR professional is to ensure that one press release can maintain an identical narrative across all communication channels – in...