By definition car adverts are interesting, creative and usually tell the story of a personal relationship between car and owner. A symbiotic connection which only James Cameron’s Avatar has managed to portray. Cars are not just lumps of metal but instead an object given connotations within adverts as partners in your journey through life. Why is it then that I rarely see any social media campaigns... 

Erratic but not usually boring. My internship at Microsoft has seen me delve into a whole series of tasks which has caused me to re-think skills, build skills and utilize skills. Everything is about skills, skills, skills. Yet knowledge plays a fundamental role each day. Taking notes is important but sometimes it is necessary to remember information first time round. Teaching the brain how to be a... 

Last night I was invited to the Sutton Dyslexia Association (SDA) following an email I sent offering help with their Public Relations strategy. On arrival I was surprised to see a fairly full room. I counted 35 heads, of which were parents and teachers. The aim of these monthly meet-ups is to help those who teach Dyslexic students. Ages range from those studying at Primary school, Secondary school... 

Increasingly brands are getting involved with a heightened level of social interaction through social media, using games. This is called Gamification and surprisingly Wikipedia has very little to say about the term. Gamification began with rewarding points for social interaction. Early examples of this could be seen with PHPbb forum post count which allowed people to increase in rank depending upon... 

The cloud is all around us, it has revolutionised the way in which we communicate with each other and how applications operate. Everybody on the planet communicates across the cloud; it has encompassed our every discussion. Mobiles, ATMs and of course computers are all part of the cloud. The cloud, quite simply, explains the internet. The connotation of the cloud describes the remote hosting of content... 

If you are a Public Relations student or perhaps studying another area of business then I highly recommend you follow these 5 blogs: Social Web Thing A blog run by a chap called Ben Cotton. I actually met with him for the first time last month and it is good to be reassured he is both intelligent and friendly! I always make sure I visit his blog a few times each month to see what his latest thoughts... 

Have you ever known you were being influenced by something? As I sit in my room today I think back to the time when I entered my University as a fresher and felt an air of what could be considered a pre-business attitude. Studying Public Relations had psychologically taken me closer to the business world and I felt my own character and outlook shape shift to fit this new world mould. I felt professional. In... 

Please welcome the newly erected ‘He would say that…’ tag as I tread the highly competitive waters of technological alliances. You only have to read the book ‘No Logo’ by Naomi Klein to know how dangerous brand alliance can be. Indeed how false branding is; especially in a technological world where many companies have various contractual agreements to construct the newest gadget. This... 

There is no doubt that social media has a hype attached to it. Such hype leads one to question how effective social media really is beyond all the noise. The effectiveness of a social media campaign can only lie in the abilities of the Social Media Consultant. Over the last few weeks my online scouring activities have shown me that the world is full of social media consultants and social media experts. The... 

Found out a couple of days ago that I have been made runner-up CIPR Student Rep of the Year. All my thanks go to those who made my role such a pleasure to carry out. Much of what I did was heavily weighted upon those students who offered me their time and talent, the generosity of the University and CIPR West of England. Just goes to show that the education I have received from the University of... 

I still cannot work out why yesterday was ‘Good Friday’. To me it was a fairly dull Friday and despite my religious upbringing I fail to see what was good about Friday for Jesus. The actual day celebrates the execution of a Jew (albeit an insightful man… if he actually existed) in an act whose blame has transcended generations to say that those nails were entered by us into the wrists. For our... 

Every Friday the #FollowFriday/#FF hashtag trends on Twitter as people recommend their favorite followers to each other. This Friday I thought I would give a #FollowFriday to some of my favorite blogs on the internet. In no particular order… Ben’s Website “What is there to do on the internet, Anyway?” You’ve reached the sometimes ambiguous, cynically frosted, and adulterously whimsical...