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Social Media: Digital ADHD?

Social Media: Digital ADHD?
Each year we ritually ponder upon our own frailties and answer with a New Year’s Resolution. In 2012 I am going to slow down. To slow down brings connotations of a great writer bathing in self-gratification of his own success as if to say, “Enough is enough. Today I have achieved everything that I would have hoped for in life and the rewards have been generous in return.” This New Year’s resolution... 

Apple ignore onslaught of angry iPhone 4S Owners over “invalid sim” error

Apple ignore onslaught of angry iPhone 4S Owners over “invalid sim” error
Thousands of iPhone 4S owners are experiencing “invalid sim” errors. Users report that after a few hours of their devices being switched on an error message appears showing “invalid sim” which results in the phone dropping their phone signal. The only temporary fix is to switch the iPhone 4S off and on again. Over 71,000 people have viewed the ‘Sim Card Failure No Sim with iPhone 4S Anyone... 

What Online Adverts can Learn from History

What Online Adverts can Learn from History
Yes, I do online advertising for Microsoft but everything written here are my own views. Blah, blah, blah. Rubbish When one speaks of online advertising it is common to get lost in impression figures but what has been slipping for years have been Click Through Rates (CTR). The era of serving unsuitable advertising online has come to an end. Advancements in contextual targeting (most controversially... 

99.5% of Social Media Experts are not qualified to do their role: A call for accreditation

99.5% of Social Media Experts are not qualified to do their role: A call for accreditation
Gary Vaynerchuk in an interview with TechCrunchTV announced that ‘99.5% of Social Media Experts are clowns’. A bold sentiment (albeit opinion) which I have decided to publically agree with. Social Media Consultants and Experts have faced a backlash, none more potent than Peter Shankman’s article for Business Insider ‘Why I Will Never, Ever Hire A “Social Media Expert”’ Yet a... 

Lazy Journalism: I was targeted

Lazy Journalism: I was targeted
The biggest challenge for the modern day Journalist is the speed to deliver. Investigative Journalism for the most part has taken a backseat as many who have the opportunity to report news will aspire to follow the easiest path to do so. I got the opportunity to speak to speak with a PR Professional who works for a large organisation in London (Not Microsoft) who explained that when meeting with a... 

Exploitation Marketing: The Companies “helping” Japan

Exploitation Marketing: The Companies “helping” Japan
Mixing Marketing and Charity is always a difficult tightrope to walk. There is a fine line between assisting a cause and using a difficult/disastrous situation for marketing purposes. Over the last few days I’ve spotted a few companies who are using Japan’s crisis as a means for their own marketing. Yes, they are still donating but couldn’t they have just donated all the money in the first place?... 

Why I Quit Facebook (and you should too)

Why I Quit Facebook (and you should too)
At 8:25am this morning I deleted my Facebook account. In this article I have detailed the reasons and perhaps why you should do the same. Before sitting down to write this article I had to consider the many factors which may come to haunt me in the aftermath. As a student who prides himself by pushing ahead of the social media game, not only leaving Facebook but then negatively writing about it could... 

I got a Penalty Fare

I got a Penalty Fare
That’s right. I got a penalty fare. I pay over £130 a month (that is over £1,500 a year) for Transport for London (TFL) to provide me a service which gets me from A to B. Yet, a few days ago I was pulled aside at Epsom station for not having a ticket. “Oh, here is my Oyster Card” The lady stares blankly at me and announces, “We don’t accept Oyster Cards here… if you don’t have a ticket... 
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Commuting Comrades: Why Commuting is Tedious

If I had to pick out one aspect of working in London which causes shivers to roll down my spine then it would be commuting. What is even worse is when in casual conversation about work somebody replies, ‘Ah, so you are a commuter now’. Commuting is tedious and this response implies a monotonous way of life. Each morning I arrive at the train station at exactly the same time, to catch the same scheduled... 

Why I can’t stand F.M.L

I’m not usually one to complain about the various ways people use language. When venturing into the realm of linguistics I am wholly relativist. I fully understand that language is in a constant state of flux, forming around the way we live our lives, largely dependent on the activities of our era and most importantly integral to who you are – unique. Over the last couple of months a single acronym... 

Politics: Fix the Broken, Break the Fix… give me a break from the fix

For the last few months my mind has been eagerly hammering away trying to work out why people have lost their faith in politics. Could it have been the huge issue of the expenses scandal last year? The Labour Party immigration scandal? Perhaps the recent cash for influence scandal? No. Whilst these issues scratched the surface I believe there is a foundational problem. People just don’t care because... 

Why I Hate Facebook

The longer I stay on Facebook the more annoyed I seem to get at it. It starts from the pathetic adverts which, when read downwards, seem to act as a sort of “life list”. Today Facebook is telling me that I should get a girlfriend, play poker and then pre-order the new AC/DC Iron Man album. I dread to think how many accumulated hours have been wasted by the 350 million users Facebook now has. The... 
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