List/Grid Tag Archives: Reputation
A Question over Microsoft’s Perceived Twitter Strategy
Whilst I worked at Microsoft UK I often stared in disbelief how interns were allowed to take full control over official Microsoft Twitter account presences. Most interns had no prior…
How Google uses Reputation to enhance its Brand
Google was founded in 1998 by Larry Page and Sergey Brin whilst studying at Stanford University. The company’s mission statement was, “to organize the world’s information and make it universally…
Dealing with Social Media Crisis Management
Guess what? Social media isn’t new anymore. We all know how to use the tools and I still stand by my blog post from June that social media ‘experts’ are…
![Marshall Sponder – Social Media Analytics [Book Review]](http://www.mikewhite.co.uk/wp-content/themes/channelpro/timthumb.php?src=http://www.mikewhite.co.uk/wp-content/uploads/2011/11/Social-Media-Analytics-Marshall-Sponder1.jpg&h=100&w=100&a=t&zc=1)
Marshall Sponder – Social Media Analytics [Book Review]
Social Media Analytics by Marshall Sponder 316 pages, McGraw-Hill, 2011 Marshall Sponder has proved himself to be one of the world’s most thought provoking social media practitioner and thinker with…
Which tools should we use to evaluate Social Media & Websites?
List of the different tools available: Self-Service Systems Manual analytical tools usually work on a search, measure, filter and report basis. The best will also allow you to engage with…
Google+: Become the Business Brand
It was inevitable that businesses quickly took the social media opportunities generated by Google+ when it was released. Within a couple of days business had attached their name and motto…
![The Art of Conversation: One on One Networking [HOW TO]](http://www.mikewhite.co.uk/wp-content/themes/channelpro/timthumb.php?src=http://www.mikewhite.co.uk/wp-content/uploads/2011/05/5691842576_7577c85908_z.jpg&h=100&w=100&a=t&zc=1)
The Art of Conversation: One on One Networking [HOW TO]
In this article I will deconstruct the art of conversation to make the best use of a one on one networking situation (ie a prearranged meeting with a professional who you wish to impress).
Lazy Journalism: I was targeted
The biggest challenge for the modern day Journalist is the speed to deliver. Investigative Journalism for the most part has taken a backseat as many who have the opportunity to…
Social Networks: Personal Data Spending Habits
Wired Magazine made a fantastic point concerning online privacy in their February issue by uniquely constructing front covers containing personal details aimed at some of their readers. Channel 4’s Benjamin…
Exploitation Marketing: The Companies “helping” Japan
Mixing Marketing and Charity is always a difficult tightrope to walk. There is a fine line between assisting a cause and using a difficult/disastrous situation for marketing purposes. Over the…
Why I Quit Facebook (and you should too)
At 8:25am this morning I deleted my Facebook account. In this article I have detailed the reasons and perhaps why you should do the same. Before sitting down to write…
Student Bloggers: Prepare for a marathon, not a sprint
“Prepare for a marathon, not a sprint” – @behindthespin Guess what, @behindthespin (aka Richard) is absolutely correct. Student bloggers should be aware that starting a blog is part of a… Read more »