After I purchased the iPhone last year I was convinced that no other mobile would ever catch my lustful gaze. I was wrong. The Microsoft Pink Project was first mentioned early last year and at first nobody really knew what it was. The secrecy that has surrounded the Microsoft Pink Project has been immense. Although Microsoft still has 95% of the Operating System market, the company has still not taken... 

What would evil on the internet be best incarnated as? Before you click off this article just know that this is a valid question. Over the last few days I have started using a brand new internet service called Formspring.me. I can only conclude that it is the most evil social media creation I have ever set eyes upon. Just using the service feels somewhat underhand, like I have been caught deep within... 

Speculations have been on Twitter for the last few days but finally Mr Brown has visited the palace and called for dissolution of parliament. The election race begins which has given us the opportunity to choose change. Conservatives claim they will be change (not that ‘change’ means much. The change in my pocket is cheap for instance…), Labour say that we are on the road to recovery (I don’t... 

To get the most from Twitter it is important to manage your Twitter account. This may not only help increase your amount of followers but will also connect you with a variety of likeminded people. Below I have written a few tips which should help improve your tweeting experience. Choose a place to follow people from Since the introduction of lists attempting to follow likeminded people has become much... 

I still cannot work out why yesterday was ‘Good Friday’. To me it was a fairly dull Friday and despite my religious upbringing I fail to see what was good about Friday for Jesus. The actual day celebrates the execution of a Jew (albeit an insightful man… if he actually existed) in an act whose blame has transcended generations to say that those nails were entered by us into the wrists. For our... 

For those who were there on the evening you would have seen Tim Hamilton rushing about with a camera. Here are the photos from the #AddMe Conference. I have also written a 1000 piece about the conference in Behind the Spin magazine which can be found here. [Gallery not found]  Read More →

There is no doubt in my mind that Nissan’s Cube Minicar is one of the worst looking cars I have ever set eyes upon. Technically the car isn’t even a cube but it was the focus behind an ingenious Canadian PR Campaign. My tutor, David Phillips, has been put on the record for controversially announcing that “marketing is dead”. During the summer of 2009 this mantra appeared to be true for Nissan. During... 

Cheltenham’s social media conference, the #AddMe conference, will play host to some of the country’s most prominent social media speakers. The conference has been set up by me as part of my role as CIPR Student Representative for the University of Gloucestershire. Open to students and businesses alike the #AddMe Conference aims to tackle the key questions of how to create, manage and utilise relationships... 

I have been naughty and published this article 2 days ahead of the main promotional period. Tickets are set to fly so if you want to come I highly recommend to jump the gun before the University starts promoting. Tickets can be purchased here. For the last couple of months it has been in the making. On a few occasions I thought it would never happen… but now it is official! Wednesday 10th... 

It is in my strictest, sternest and possibly controversial view that advertising online is dead. Once upon a time it did flourish and at the same time the internet was known as a commercial trap for users. I remember in the early 1990s it was almost impossible to visit a website without a pop-up advert greeting you. Sometimes you would be unfortunate enough to stumble upon a hoard of multi-pop-up adverts... 

Before a company can implement a successful social media strategy it is critical for them to analyse how they are to manage their own reputation. To represent your client online requires you to wear the mask of your client. Due to this you must accept full responsibility to act on the part of your client on the side of promotion. Social networks are no longer a question of the scripting languages being... 

Apparently there are 15,740 social media experts on Twitter of who take the forms of gurus, consultants, stars, experts and ninjas. I am not entirely surprised and as Mashable observed this self-accredited title is just hot air. Surely the only way somebody can be truly convinced of your worth is through the voice of another? Notice how on my Twitter profile I have avoided cliché terminology. There...