Whilst I worked at Microsoft UK I often stared in disbelief how interns were allowed to take full control over official Microsoft Twitter account presences. Most interns had no prior PR knowledge and there was no social media code of conduct which was readily enforced. One meeting I even raised the point of the CIPR’s Social Media Code of Conduct – I doubt any interns bothered reading it. In my... 

Picture this. You work for a public relations agency who has secured a new client. Your task, which you have no choice but to accept, is to provide a plan to enhance their online profile. For the sake of this blog post the client has not yet utilised social media platforms but has already got a website. Before you can offer any tactics you must have a strategy. Before you can offer a strategy you... 

Controversial media tycoon Rupert Murdoch has joined Twitter as an 80 Year Old. Is he simply curious or is his arrival part of a darker plan?   Rupert Murdoch has had a tough time. Suspicions were raised over News of the World’s (NoW) amoral practice in 2003 after royal correspondent, Clive Goodman, wrote a story surrounding medical treatment Prince William had received. Information in the article... 

Google was founded in 1998 by Larry Page and Sergey Brin whilst studying at Stanford University. The company’s mission statement was, “to organize the world’s information and make it universally accessible and useful”. Google has been said to actively inspire creativity within their employees which has resulted in many other Google Projects to appear over the years. The most influential of... 

A social internet revolution is happening right now but it’s not the usual diet of Facebook or Twitter. This revolution is concerned with an internet user’s privacy rights. On the 26th October the Stop Online Piracy Act (SOPA) was introduced to the House of Representatives in America as a bill to, “promote prosperity, creativity, entrepreneurship, and innovation by combating the theft of... 

Yesterday evening Jeremy Clarkson began trending worldwide on Twitter due to comments he made during an interview on BBC’s One Show. The Top Gear presenter when asked about public sector strikes responded, “I’d have them all shot. I would take them outside and execute them in front of their families”. His remark caused an immediate on-air apology caused allegedly by thousands of complaints... 

For the last couple of weeks I have been working on completing an essay based on Clay Shirky’s book “Cognitive Surplus” (Amazon Affiliate Link) – a rather overcomplicated term which simply means ‘free time’. The book examines how society adapted from the changes caused by postmodernism which eventually became the preconditions for social media. This got me thinking about PR acting... 

Pete Cashmore on Google+ It was inevitable that businesses quickly took the social media opportunities generated by Google+ when it was released. Within a couple of days business had attached their name and motto to a Google+ profile and tried their hardest to gain traffic and influence. Google didn’t like it and they started to suspend business named profiles (more info here). This was for two reasons: A... 

The new social network on the scene, Google+, marks a significant shift with how people communicate across the internet, engage with services and communicate with businesses. Let me explain why… Google has been attempting to penetrate the social networking scene for the last couple of years. Unfortunately past attempts have failed but now Google+ is making progress. Yet this is not just an attempt... 

During the last 10 years recruitment has changed at an incredible pace. Headhunter and recruitment agencies have been disrupted by a new wave of online platforms and social networks. The key challenge is connection employers with candidates, and in the last few years employers have wised up to the fact that they don’t need to pay a recruiter £5k to find great candidates and job seekers have... 

“Prepare for a marathon, not a sprint” – @behindthespin Guess what, @behindthespin (aka Richard) is absolutely correct. Student bloggers should be aware that starting a blog is part of a longer game. Some myths about student blogging: You will receive instant attention / online fame It will only provide a positive and rewarding experience Blogging is easy   Let’s not be pessimistic... 

Hiding behind a veil of words is easy. “Man is least himself when he talks in his own person. Give him a mask, and he will tell you the truth.” – Oscar Wilde Credibility is often casually exchanged with fraud to decipher interactions on the internet. The truth is that unless you have physically met an individual then it is difficult to evaluate the integrity of one’s online identity. Yet identity...