The Chartered Institute of Public Relations (CIPR) must do more to support their student members. Graduate unemployment has hit its highest level since 1995 and prospective PR graduates from CIPR approved courses are not being adequately supported. The formula is simple. As students we are concerned with Return On Investment (ROI). Currently student membership to the CIPR costs £35. Other than dozens... 

Interest sparked in the metrics behind the field of digital public relations after witnessing the trend of organisations using 3rd party reporting tools such as Brandwatch, Radian6 and Sysomos offering ‘listen, measure, understand and engage’ self-services. After a conversation with one of my brothers who is studying in the field of psychology he provided an insightful perspective into the matter... 

Founded in 1942 by Quakers and Social Activists Oxfam was once known as the Oxford Committee for famine relief. Today it is an international confederation working within 98 different countries providing humanitarian efforts and running programmes focus on providing communities with necessities such as food, water, education and fair trade. Thanks to one of our lecturers at the University of Gloucestershire... 

Public Relations by Averill Gordon 400 pages, Oxford University Press, 2011 Over the last two weeks I have been discovering the insights, case studies and featured interviews written within Averill Gordon’s first published book simply called “Public Relations” (Amazon link). Now Senior lecturer of Public Relations (PR) of AUT University but was senior lecturer and course leader at the University... 

Last Friday PR Student Magazine, Behind the Spin, released their #socialstudent leaders. Devised by the editor, Richard Bailey, the ranking assess the highest aggregated scores from Klout and Peer Index to determine the top 10 online footprints made by PR Students studying in the UK. I managed to get No.1 spot. It is an honour to have made No.1 spot in the Behind the Spin ranking list, a genuine surprise.... 

Writing a dissertation first requires a question, some sort of academic line of enquiry which can be backed up with enough research, debate and modern relevance. The natural instinct of a writer is two-fold. Find a topic in line with the PR industry which could drive an effective rant Reflect on personal experiences in the industry which could lead to a recommendation to how things could change Fortunately... 

If you haven’t checked out Jack Fitzimons new blog then please do. In his introductory post he explains his distaste for clubbing (of which I wholly share), yet this coupled with my last lecture got me thinking about branding. In my last lecture author of “Online Public Relations” (Amazon affiliate link), David Phillips, explained his theory on relationships. Just how are relationships... 

I’m pleased to announce that I will be back on the University of Gloucestershire’s student radio station, every Thursday between 4pm – 6pm. Designed by Alex Jones My fellow Radio Presenter from year 2 of University, Ian Pinnell, has now graduated. In his place new student, Alex Jones, shall be presenting with me. As some of you may recall the past radio show called “Not Wireless Radio” covered... 

“Prepare for a marathon, not a sprint” – @behindthespin Guess what, @behindthespin (aka Richard) is absolutely correct. Student bloggers should be aware that starting a blog is part of a longer game. Some myths about student blogging: You will receive instant attention / online fame It will only provide a positive and rewarding experience Blogging is easy   Let’s not be pessimistic... 

This morning I took a trip to Jessica North’s blog to find her post on exam revision advice. A highly useful post and I recommend you to read it. Below is the method I generally use for exams. Exams do not Measure Intelligence Repeat this sentence over and over again, until you believe it. Some students at University are under the odd illusion that they are not intelligent and therefore they will... 

David Willetts on BBC News A deeply agnostic Universities Minister, David Willetts, appeared on BBC News yesterday morning discussing the possibility of creating extra places for those students who could cover all of their higher education expenses although I must add that this is only a possibility. By every means this is an interesting point of view but one which should be considered at arm’s... 

In November Nick Clegg said he “massively regrets” being unable to deliver on his tuition fee promise. Cheltenham’s local MP, Martin Horwood, didn’t even bother voting in the 2010 December fees vote due to attending a climate conference in Mexico. At the time students were offering to pay for his flight home but still he escaped 4,500 miles away from the vote. Now Executive Director of External...